The Women’s World Cup is set to begin on July 20th with the US Women’s National Team (USWNT) playing Vietnam the next day. A Seton Hall Sports Poll found that 30 per cent of Americans surveyed will watch or follow FIFA’s 32-nation soccer tournament – a number that grows to 46 per cent among sports […]
Advertising budgets are under increasing scrutiny and rapidly-changing retail conditions are demanding improved solutions for justifying and optimising marketing investments. A focus on evidence-based planning and durable measurement solutions is driving a return to Marketing Mix Modelling (MMM). The availability of more accurate, timely and relevant ‘always-on’ data is now being utilised to advance analysis, […]
Redbox and advertising platform Crackle Connex, both Chicken Soup for the Soul Entertainment companies, are now working with entertainment platform TikTok. The social media platform will provide Redbox with top content from the platform which will be featured on over 3,000 video screens on top of Redbox kiosks nationwide, and brands will have the opportunity […]
Following a consultation, UK broadcast regulator Ofcom is setting out how it will implement new restrictions on advertising and sponsorship for less healthy food and drink products on TV, on demand, and online. The new restrictions were introduced by the UK Government through the Health and Care Act 2022, and will take effect from October […]
Australian-based kid’s school and lifestyle brand retailer, Smiggle, will launch its first ever British broadcast advertising campaign with Narrative Entertainment’s POP children’s channels this summer The Back-to-School themed advertising will include a 6-week spot ad campaign running from July 24th, plus a 2-week sponsorship campaign from August 6th on FAST channel, POP Kids, and on […]
Research from System1, the creative effectiveness platform, and ITV, has revealed the key ingredients of TV adverts that achieve short-term success. The research is based upon System1’s Spike Rating – a predictive score that indicates short-term sales effect over the 8-10 weeks after an advert has aired, derived from two factors: speed of branding and […]
Supponor, a technology provider in virtual advertising for sports, has announced the appointment of Rusty Lawrence, the former Managing Director of TGI Sport Europe, as its new Business Development Executive. Lawrence brings with him over 30 years of senior level experience in the sports industry and an extensive network of contacts and relationships. His new […]
Two in three advertisers using CTV/OTT will increase spending, with an average increase of 23 per cent, according to the 2023 CTV/OTT Advertiser Survey from market intelligence specialist Advertiser Perceptions and CTV/OTT advertising solution Premion. The survey reveals that investment and optimism for CTV/OTT advertising remain high — and increasing expenditure is being driven by […]
DirecTV Advertising, a specialist in the converged addressable space, has announced a partnership with 605, a player in television and cross-platform measurement, planning, analytics and attribution. By tapping into 605’s measurement platform and data partnerships, DirecTV Advertising will continue to deliver best-in-class audience-based, data-enabled media solutions. Expanding on DirecTV’s direct-to-consumer relationships and deterministic first-party data, […]
The UK is forecast to maintain its position as the leading entertainment and media market in Europe over the next four years according to PwC’s Global Entertainment & Media (E&M) Outlook 2023-2027. UK E&M revenue is expected to reach £85 billion (€99.1bn) in 2023 with growth forecast at a compound annual growth rate of 4 […]