Whip Media’s latest white paper, The OTT Binge-Watching Phenomenon, in partnership with VOD Professional’s Kauser Kanji, provides an in-depth look at viewers’ bingeing habits across the globe. The white paper is based on more than 32,000 responses across 7 countries – The US, US, France, Italy, Germany, Spain, and Sweden – from users on the […]

The popularity of Netflix dramas such as Squid Game, Bridgerton and Tiger King is driving a significant increase in internet usage among pensioners, according to broadband usage data released by connectivity provider TalkTalk. The data, part of TalkTalk’s latest Internet Insights Report, shows that internet usage among over 65s from July to November this year […]

Netflix’s Spanish series Money Heist led the Whip Watch Report of streaming originals among Spanish viewers for the week of November 29th – December 5th. The fifth and final season of the global hit debuted on December 3rd and also ranked #1 on the Whip Watch Reports for Brazil, France, Italy, Germany, and UK. The […]

New advertising spend forecasts for 100 markets show that the global ad market has largely weathered the impact of Covid-19, so far, and is on course to reach a value of $1 trillion in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon. This is according to […]

In advanced TV markets, OTT developments have initially entailed revenue losses for operators who had been counting on high pay-TV penetrations for years, often associated with a preponderance of expensive cable offers, as is the case in North America, reports Dataxis. In MENA, the TV market follows an opposite model, characterised by the predominance of […]

Netflix’s Italian original Tear Along the Dotted Line beat out Disney+’s Hawkeye to lead the Whip Watch Report of streaming originals among Italian viewers for the week of November 22-28. The Whip Watch Report ranks the most viewed series originating from SVoD platforms in the past week. Tear Along the Dotted Line is a new […]

BARB, the UK television audience measurement currency, has rolled out what it describes as a “once-in-a-generation upgrade” in its audience reporting with the introduction of SVoD and video-sharing platform measurement, as first reported last week. In a preview of the type of new data that is now available, BARB has revealed that the most-watched programmes […]

HBO Max has reached a 4.9 per cent penetration rate in Spain since launching in October, becoming the third most widely watched SVoD service in the country, according to Smartme Analytics cited by online publication Marketing Digital. HBO Max has tripled the number of subscribers that HBO España (the service it effectively replaces) had in […]

In Q3 2019, research firm Ampere reported that the reach of live English Premier League (EPL) coverage had increased to nearly three-quarters of domestic fans as Amazon Prime Video acquired rights to 24 matches per season. Two years later, those with access to live coverage at home has increased from 72 per cent of UK […]

The Broadcasters Audience Research Board (BARB), an organisation that compiles audience measurement and television ratings in the UK, has announced that it will soon introduce viewing figures for SVoD and video-sharing platforms into its daily reporting to the TV and advertising industry. In a statement, BARB said: “From November 29th, we will complete a once-in-a-generation […]