Asia Pacific OTT TV episodes and movie revenues will reach $52 billion (€48bn) in 2028; up by 56 per cent from the $33 billion recorded in 2022, according to the Asia Pacific OTT TV and Video Forecasts report from analyst firm Digital TV Research. From the $19 billion additional OTT revenues, China will add $4 […]
The Advertising Research Foundation (ARF) is calling for a ‘gradual migration’ away from ‘TV households’ to ‘TV-accessible (TVA) households’ as the basis of TV measurement, to account for shifts in viewing dynamics driven by broadband access and mobile devices. The group based its recommendation on data from its comprehensive TV universe study, DASH, the 2022 […]
Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, announced on Tuesday it has been selected by VIZIO to help manage and streamline ad revenue reporting for WatchFree+, its free, ad-supported streaming service. VIZIO, one of the largest TV brands in the U.S. with over 17 million active […]
Free Ad-supported Streaming TV (FAST) channels bring the linear television experience to free streaming, creating an opportunity for content owners, producers, and distributors to monetize existing content. Unlike paid-for streaming platforms or cable TV, there is no subscription fee, with revenue derived from ad sales. Combined with low set up costs, global reach, and enhanced […]
Disney’s ad-supported D2C tier has made a faster start than Netflix’s equivalent product, according to Jonathan Carson , Co-Founder and CEO of measurement and analytics company Antenna. In a blog post, he notes that ad-supported streaming continues to be one of the most important stories in the subscription video space as the market reacts to […]
Western European OTT TV episode and movie revenues will reach $45 billion (€42.2bn) in 2028, up from the $27 billion recorded in 2022, according to the Western Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. The UK will account for $10 billion in 2028, with Germany at $8 billion and […]
OTT TV episode and movie revenues for 22 Eastern European countries will reach $5.7 billion (€5.4bn) in 2028, nearly double from $2.9 billion in 2022, according to the Eastern Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. Poland will remain the OTT revenue winner; doubling its total between 2022 and […]
Findings from a new study from contextual-first, global digital advertising platform GumGum indicate that 20 per cent of all ad breaks targeted to children contained at least one inappropriate ad, including ads for alcohol, casinos, gambling, adult hygiene, pharmaceuticals, and foods with high sugar/fat content. GumGum conducted a human review of over 100 children’s shows […]
Internet service provider Free has launched its first AVoD service in France – a film and drama series offering branded OQEE Ciné. Exclusive to Freebox subscribers, the service is accessible, limitless, at no additional charge, straight from their TV or via a dedicated OQEE by Free app. At launch, OQEE Ciné boasts 300 movies, series, […]
Teleantioquia, Colombia’s first regional channel, has launched Teleantioquia Play, a direct-to-consumer streaming platform developed by TVCoins. TVCoins is a provider of white label, ad-supported video streaming platforms that has positioned itself within Colombia and the Latin American market. By partnering with TVCoins, Teleantioquia entered the streaming market with a quick-to-market solution. Teleantioquia Play is supporting to the company’s […]