Advanced Television

Forecast: W European OTT to add $18bn by 2028

March 20, 2023

Western European OTT TV episode and movie revenues will reach $45 billion (€42.2bn) in 2028, up from the $27 billion recorded in 2022, according to the Western Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research.

The UK will account for $10 billion in 2028, with Germany at $8 billion and France $7 billion. From the $18 billion additional revenues, the UK will contribute $3.6 billion, Germany $3.6 billion and France $2.3 billion.

“AVoD will grow faster than SVoD,” advises Simon Murray, Principal Analyst at Digital TV Research. “AVoD revenues will increase by $10 billion between 2022 and 2028 to reach $16 billion. SVoD revenues will total $24 billion by 2028 – up from $17 billion in 2022.”

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