Advanced Television

baseball

Wasserman acquires BSE Media Group

Wasserman, the sports, music, and entertainment agency, has acquired BSE Media Group and hired BSE founder Oscar Morilla as Senior Vice President, Talent Marketing and Partnerships, EMEA. BSE will rebrand as  Wasserman effective immediately. Morilla and his staff will join Wasserman’s sports talent division, where they will continue to represent their existing clients while also […]

November 3, 2022

DAZN leverages Amazon Rekognition

Baseball isn’t just America’s favorite pastime; it’s also one of the most popular sports in Japan. Nippon Professional Baseball (NPB), the Japanese equivalent of Major League Baseball (MLB), attracts a fanbase of more than 20 million. Following the sport, however, requires ultimate fan dedication, as NPB teams hit the field more than three times a […]

October 4, 2022

STN Video renews MLB deal

STN Video has announced the multi-year extension of their exclusive video content distribution agreement with Major League Baseball and Minor League Baseball. STN is the select partner for every major sports league in the US and Canada, bringing their official premium sports video and brand to the top digital publishers in both countries. In addition […]

April 13, 2022

Eleven Taiwan, Twitch partnership

Eleven Taiwan has partnered with the streaming platform Twitch ahead of the new Taiwan baseball season, to make its live match coverage more accessible to fans. Eleven Taiwan holds the rights to all home matches for the Chinese Professional Baseball League (CPBL) for the Rakuten Monkeys, Wei Chuan Dragons and Uni-President 7-Eleven Lions. Games are […]

April 1, 2022

Apple signs MLB deal

Apple and Major League Baseball (MLB) have announced a Friday Night Baseball deal that will see a weekly doubleheader stream to fans in eight countries, including the US and the UK, exclusively on Apple TV+ when the regular season begins in April.In addition to Friday Night Baseball, fans in the US will be able to […]

March 9, 2022By Nik Roseveare

Apple, MLB in streaming talks

Apple is holding discussions with Major League Baseball (MLB) with regards to streaming live games next season. Talks are already at a “serious stage” according to The New York Post, and a deal could see Apple offer live sports content on its Apple TV+ platform for the first time. MLB has been attempting to sell […]

January 11, 2022

Adobe, MLB create next-gen fan experiences

Adobe and Major League Baseball (MLB), the US professional sports league, have announced a major expansion of their partnership to reimagine fan engagement and continue to bring America’s favourite pastime to the next generation of fans – powered across Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Sign. The partnership will empower MLB to bring […]

November 24, 2021

Germany: SPORT1 lands MLB rights

SPORT1 has acquired the rights to Major League Baseball (MLB) in Germany, Austria and Switzerland for the next five seasons – from 2022 up to and including 2026 – with exclusive rights for linear broadcasting on pay-TV and free-TV in Germany. On pay-TV on SPORT1+ and on the multisports streaming platform SPORT1 Extra, which was […]

November 11, 2021

DAZN acquires NPB baseball pre-season

DAZN, the global sports streaming service, will stream Nippon Professional Baseball (NPB) league pre-season matches live from Japan beginning June 2nd. Following the coronavirus-caused delay, the 2020 NPB season will now officially start on June 19th. As the teams prepare for another year of exciting action, DAZN will show four to six pre-season matches every […]

June 1, 2020