Advanced Television

Digital TV Research

Analysis: Hybrid AVoD-SVoD to drive major platforms

Global SVoD subscriptions will increase by 428 million between 2022 and 2028 to reach 1.76 billion – showing that there is still plenty of growth left, according to the SVOD Forecasts Update report from analyst firm Digital TV Research. “We estimate that Netflix will provide its hybrid AVoD-SVoD tier in 85 countries by 2028, with […]

December 5, 2022

Forecast: OTT revenues at $243bn in 2028

Global OTT TV episode and movies revenues will reach $243 billion (€234bn) in 2028; up by $86 billion from $157 billion on 2022, according to the OTT TV and Video Forecasts Update report from analyst firm Digital TV Research. About $17 billion will be added in 2023 alone. “AVoD revenues from TV series and movies […]

November 28, 2022

Forecast: Hybrid tiers to boost AVoD

Global AVoD revenues for TV series and movies will reach $91 billion (€88.1bn) in 2028, up from $38 billion in 2022, according to the AVOD Forecasts Update from analyst firm Digital TV Research. The top 10 countries will represent 81 per cent of the world’s total by 2028. By 2028, 15 platforms will generate AVoD […]

November 21, 2022

Forecast: 1bn pay-TV subs by 2027

The number of pay-TV subscribers across 138 countries will reach 1.03 billion by 2027; slightly up on 2021 as pay-TV continues to grow in developing countries, according to the Pay TV Forecasts Update report from analyst firm Digital TV Research. This total represents 57 per cent of TV households – down from the peak of […]

September 26, 2022

Forecast: Netflix to remain SVoD leader

Global SVoD subscriptions will increase by 475 million between 2021 and 2027 to reach 1.68 billion, according to the SVOD Forecasts Update report from analyst firm Digital TV Research. Six US-based platforms will account for 47 per cent of the world’s total in 2027. “Our forecasts in June had Disney+ [274 million subscribers] overtaking Netflix […]

September 20, 2022

Forecast: APAC to add 205m SVoD subs by 2027

Asia Pacific will have 746 million SVoD subscriptions by 2027, up from 541 million in 2021, according to the Asia Pacific SVOD Forecasts report from analyst firm Digital TV Research. China will have 364 million SVoD subscriptions in 2027 – or 49 per cent of the region’s total. India will add 92 million to reach […]

September 15, 2022

Forecast: W Europe to add 73m SVoD subs

Western Europe will have 238 million SVoD subscriptions by 2027, up from 165 million by end-2021, according to the Western Europe SVOD Forecasts report from analyst firm Digital TV Research. Six US-based platforms will account for 81 per cent of all SVoD subscriptions by 2027. Netflix will have 62 million subscribers by 2027 – 3 […]

September 12, 2022

Forecast: E European SVoD revenues at $2.9bn by 2027

Eastern European SVoD revenues will reach $2.95 billion (€2.94bn) by 2027 – up from $1.60 billion in 2021, according to the Eastern Europe SVOD Forecasts report from analysis firm Digital TV Research. Poland will be the only country to generate more than $1 billion by 2027. “Excluding Russia and Ukraine – no mean feat considering […]

September 5, 2022

Forecast: Flat US SVoD revenues from 2024

Despite being the world’s most mature market, US SVoD revenues will grow by $14 billion (€14bn) from $43 billion in 2021 to $56 billion in 2024, according to the North America SVOD Forecasts report from analyst firm Digital TV Research. However, growth will be almost flat from 2024 to 2027 as a result of price […]

August 30, 2022

Forecast: Netflix to lose LatAm SVoD revenues

Latin American SVoD revenues will reach $8.54 billion (€8.85bn) by 2027; up from $5.01 billion in 2021, according to the Latin America SVOD Forecasts report from analyst firm Digital TV Research. Netflix is forecast to account for 41 per cent of the 2027 total, down from 72 per cent in 2021. Netflix’s revenues will peak […]

August 25, 2022