Advanced Television

Extreme E

beIN Sports acquires MENA rights to Extreme E

beIN Media Group, the global sports and entertainment group, has secured the non-exclusive broadcast rights to the debut season of motorsport series Extreme E across 24 countries in the Middle East & North Africa (MENA). beIN Sports will air live races featuring the 100 per cent electric motorsport cars, highlight shows and the series’ 20-part […]

April 20, 2021

Extreme E’s Desert X Prix content draws 18.5m TikTok views

Extreme E, the electric off-road racing series, has completed its inaugural X Prix in the Saudi Arabian desert, and prior to the event, the championship signed an agreement with TikTok to bolster its social media offering. Across the race weekend, Extreme E pulled in 18.5 million organic views across TikTok content produced by partner Little […]

April 15, 2021

Taiwan: ELTA TV to broadcast Extreme E

Electric SUV race series Extreme E, which had its debut in Saudi Arabia last week, has announced that Taiwanese broadcaster ELTA will show all of the championship’s X Prix live in both Chinese and English on its Sports channel. The deal means that audiences in Taiwan can also watch Extreme E’s behind-the-scenes magazine show and […]

April 12, 2021

South Africa: Extreme E signs with SABC

Electric SUV racing series, Extreme E, has announced that South Africa’s SABC (South African Broadcasting Corporation) will televise all five of this year’s X Prix live on its linear channels, SABC1, SABC2, SABC3 and SABC Sport Channel – which began with the debut X Prix which took place in the deserts of Saudi Arabia last […]

April 9, 2021

China: Extreme E on CCTV

Electric race series, Extreme E, which made its debut in Saudi Arabia on April 3rd, has announced that China’s CCTV broadcasted the Desert X Prix, and will also air the remaining four X Prixs on its sports platform. In addition to being aired live on CCTV.com, Extreme E’s race footage is also available on Cbox […]

April 6, 2021

DAZN to stream Extreme E in 100+ markets

The inaugural season of Extreme E, the new off-road electric race series, will be streamed live on DAZN in over 100 countries worldwide. DAZN will broadcast Extreme E in markets including France, Japan, South Africa, Poland, Scandinavia, Denmark, Norway, Sweden, Egypt and Portugal. The rights are non-exclusive. This deal runs for the duration of the […]

April 1, 2021By Nik Roseveare

Motorsport Images appointed official photo agency of Extreme E

Motorsport Images has been selected as the official photography agency by Extreme E, the new motorsport discipline taking place in some of the harshest climates on Earth to highlight the impact of climate change. Motorsport Network’s assignment and licencing business that has over 26 million images in its licencing collection, will provide all images to […]

April 1, 2021

TikTok partners with Extreme E

TikTok, the short-form mobile video platform, is partnering with the new off-road racing series, Extreme E, to showcase the capabilities of electric SUVs, which are set to race in some of the world’s most remote and challenging environments. Activating the partnership with a dedicated team will be digital content agency and media network, Little Dot […]

March 30, 2021By Nik Roseveare

China: Tencent to broadcast Extreme E

Extreme E, the off-road electric race series, has announced that Chinese media giant Tencent will stream all five of the championship’s X Prix on its digital platform, QQ.com as well as its associated apps Tencent Sports, Tencent News and Tencent Video. In addition, Extreme E’s race highlights and magazine programmes will also be available online […]

March 29, 2021

Extreme E on Insight TV

Insight TV, the millennial-focused global channel and content producer, has signed an agreement to broadcast the inaugural season of Extreme E, the electric off-road racing championship. Broadcasting across Insight TV’s linear and digital networks from April, Extreme E will visit five remote locations highlighting a variety of environmental issues including desertification, rising sea levels, glacial […]

March 26, 2021