Advanced Television

formula 1

Setanta Sports, WSC Sports bring AI highlights to OTT platform in Eurasia

Setanta Sports, a sports broadcasting company in the Eurasia region, has partnered with WSC Sports, the global leader in AI sports video technology, to bring automated highlights to its new OTT platform serving sports fans in 13 countries across Eurasia. For the first time ever, fans from Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, […]

December 1, 2021

F1 TV now on CTV devices

F1 TV will be launching on connected TV devices, including Apple TV, Amazon Fire TV, and Google TV set-top-boxes, ahead of the Sao Paulo Grand Prix in Brazil on November 14th. Fans will now be able to watch the conclusion to the championship battle on their large-screen devices. F1 TV, which was revamped with new […]

November 12, 2021By Colin Mann

Survey: F1 fans prefer live TV

Findings from the 2021 F1 Global Fan Survey, commissioned by Motorsport Network in partnership with Formula 1 and Nielsen Sports, reveal that Formula 1 is considered the pinnacle of motorsport in the eyes of fans globally. Formula 1 is also seeing greater interest and engagement from a more enthusiastic, diverse, and evolving fanbase since the […]

October 22, 2021By Colin Mann

F1’s Aston Martin signs TikTok deal

TikTok has announced a new partnership with the Aston Martin Cognizant Formula One Team (AMCF1), as the social media platform becomes the organisation’s Official Creator Partner. The partnership will see AMCF1 working with both TikTok’s in-house creatives and the platform’s own creative community to explore new ways to engage with the AMCF1 story – including […]

July 19, 2021

W Series set to reach 500m viewers

Following recent announcements of deals with broadcasters such as the UK’s Channel 4 and beIN SPORTS, single-seater championship W Series has confirmed the first step of its ambitious broadcast plan which aims to provide race coverage to hundreds of millions of fans across the globe. It has now secured broadcast deals in more than 175 […]

June 15, 2021By Colin Mann

beIN Sports races to W Series deal

Sports and entertainment group beIN Media has secured the exclusive broadcast rights to single seater motor racing championship, W Series, in the US and in 24 countries in the Middle East & North Africa (MENA). W Series will form a key part of beIN’s women’s sports portfolio and its wider ‘beINSPIRED’ project, which provides a […]

June 14, 2021By Colin Mann

NENT wins exclusive F1 Poland deal

Nordic region streaming company Nordic Entertainment Group (NENT Group) and Formula 1 have agreed their first media rights partnership in Poland. Starting in 2023, NENT Group’s Viaplay streaming service will become the exclusive Polish home of Formula 1, with extensive local-language coverage of the world’s most popular motorsport competition. The deal extends NENT Group’s long-term […]

May 6, 2021By Colin Mann

AWS powers new F1 insights

Cloud platform Amazon Web Services and Formula 1 are introducing six new F1 Insights powered by AWS that will roll out through the 2021 racing season. The new additions mean a total of 18 AWS-powered stats will be available to fans by the end of the season. F1 Insights powered by AWS are real-time racing […]

April 15, 2021By Colin Mann

ESPN2 record audience for Bahrain GP

The 2021 Formula 1 season started with a down-to-the-wire race for the win and a strong television audience on ESPN2. The Formula 1 Gulf Air Bahrain Grand Prix on March 28th attracted an average audience of 879,000 fans, a viewership larger than all of the F1 races run during the pandemic-shifted 2020 season. The race […]

March 31, 2021By Colin Mann

Zoom becomes F1 Official Partner

Formula 1 and Zoom Video Communications have agreed a new extensive, multi-year partnership consisting of multiple touchpoints across the upcoming 2021 FIA Formula One World Championship racing season and beyond. As part of the partnership, video-first unified communications platform Zoom will deliver comprehensive communications services and is working with Formula 1 to provide new business […]

March 26, 2021By Colin Mann