Advanced Television


Report: Linear broadcasting and VoD to coexist

A report from Intertrust reveals broadcast TV will continue to be viable for the foreseeable future, despite the growth of streaming, and suggests the video industry will evolve to a hybrid approach, where linear broadcasting coexists alongside VoD content and live streaming. Broadcasting and streaming are increasingly blending into a single, unified user experience to […]

February 4, 2022

VisionTV launches HbbTV App on Freeview

VISION247 has announced that VisionTV is now available with both HbbTV (Hybrid broadcast broadband) and MHEG Apps via the UK’s biggest TV platform, Freeview. Used in 18 million UK homes, Freeview gives access to 95 per cent of the nation’s most popular TV for free. VisionTV seamlessly and successfully went live as an HbbTV App […]

January 26, 2022

TeraVolt develops HbbTV teletext client system for ARD

TeraVolt has been commissioned by the German joint TV network ARD to develop a client system for all HbbTV-based ARD teletexts. This enables all state broadcasters, which are part of the ARD network, to bundle their HbbTV teletexts in just one system and broadcast them together. It replaces the individual solutions used to date. At […]

January 13, 2022

Greece: ERT updates OTT platform with Telmaco and Insys VT

ERT has launched the latest version of the Greek ERTFLIX OTT platform. The new backend implementation and the updated interface are the results of cooperation with the Greek systems company Telmaco S. A. and the team from Insys Video Technologies. ERTFLIX is a platform of the Greek state TV broadcaster, ERT, and provides users with […]

January 12, 2022

Irdeto launches Operator Application

Irdeto, a specialist in digital platform cybersecurity, has announced the launch of Irdeto Operator Application (Irdeto OpApp). The Irdeto OpApp is an HbbTV Operator Application hosted on Irdeto’s CI Plus conditional access modules, enabling pay-TV operators to deliver a consistent branded experience across different TV brands. The announcement comes during the 9th HbbTV Symposium and […]

November 26, 2021

RTL Deutschland, Panasonic addressable TV partnership

RTL Deutschland and Panasonic are bringing addressable TV to the smart TVs of the Japanese manufacturer as part of a cooperation. The HbbTV specification for Targeted Advertising (HbbTV TA) is now implemented in Panasonic 2021 smart TVs from the JX850 series. Models already on the market will receive HbbTV TA through a software update, which […]

November 24, 2021

Redge Media Origin upgrade for HbbTV

Redge Media Origin has been upgraded to support HbbTV devices. The upgrade enabled video playback on TV-sets within HbbTV applications, both for unencrypted and for DRM content. The project has been delivered in cooperation with the leading terrestrial broadcaster in Poland to support its expansion of HbbTV video services. “HbbTV is about know-how. To make […]

November 23, 2021

DTG mandates HbbTV

The DTG has released D-Book 12.6 – the latest update to the universally-deployed standard in UK Digital Television. Created with industry, continually reviewed, and updated annually, the D-Book sets out the technical interoperability requirements for digital terrestrial and hybrid delivery television in the UK, underpinning Freeview, YouView, Freesat, EE TV, BT TV and TalkTalk TV. […]

October 28, 2021By Colin Mann

MTV, Sofia Digital make linear digital video ads interactive on Smart TV

MTV Oy and Sofia Digital have jointly developed a new way to make advertising interactive when watching content on Smart TV. The solution helps to enable clickable campaigns to be activated through TV-screen using companion devices, like smartphones. This solution answers the problem, which many advertisers have – namely identification and targeting of individual TV […]

September 27, 2021

Germany: WDR uses TeraVolt’s SmartPages

German TV station WDR now uses TeraVolt’s operating system SmartPages to maintain its HbbTV application for the “Sendung mit der Maus” (“The Show with the Mouse”). This is a very popular German TV programme for kids, which utilises a concept similar to Sesame Street. Since 1971, it is being produced by WDR, which is part […]

September 2, 2021