Findings from Hub Entertainment Research’s annual Conquering Content study, which tracks how TV viewers discover and watch new TV shows, suggests that a perfect storm of developments – the steady stream of new viewing platforms, the rapid growth in exclusive streaming content, and the continuing decline in MVPD subscriptions – has combined to accelerate the […]
Conviva has released its Q3 State of Streaming report, revealing that, globally, viewers spent 57 per cent more time streaming when compared to the same period last year, as the ongoing pandemic continues to keep people in their homes. Other highlights from the report include: Connected TV devices lost market share in viewing time but […]
Research from Parks Associates’ OTT Video Market Tracker shows that through Q3 2020, the number of OTT video services in the US has more than doubled since 2014, currently reaching nearly 300 different services. The rate of closure has also declined, from a peak in 2018 when
As the mobile app subscription business accelerates, mobile amrketing company Adjust has launched its new Subscription Tracking product to give marketers better visibility into subscription performance. This follows a broader shift toward subscription-based monetisation models, with Apptopia estimates showing that app-based subscriptions generated over $200 million in
Roku has announced findings from its 2020 Holiday Consumer Shopping study in partnership with The Harris Poll, offering insights into the rapidly evolving US consumer shopping landscape as the country heads towards its first holiday season since the pandemic started. The findings of the survey of more than 2,000 US adults also offers a deep […]
The number of US SVoD subscriptions will climb from 203 million in 2019 to 317 million by 2025, despite already being the most mature market in the world. Even Netflix, the longest established platform, will add 10 million subscribers, according to Digital TV Research. This growth is overshadowed by Disney+ (27 million additions) and Hulu […]
According to research firm eMarketer’s latest estimates for OTT video services in the US, Disney+ will have 72.4 million users in 2020, representing 32.1 per cent of OTT viewers. The number of Disney+ viewers has swept past that of Apple TV+ (18.8 million), which is impressive given that both services launched in November 2019. Additionally, […]
Eastern Europe will have 26.42 million paying SVoD subscriptions by 2025, more than double the 10.26 million recorded by end-2019 according to the Eastern Europe SVOD Forecasts report from analyst firm Digital TV Research. From the 16 million additional subscriptions, Russia will generate 4.8 million to take its total to 8.8 million and Poland 5 […]
Keith Kupferschmid, CEO of pro-copyright lobbying body Copyright Alliance, has called on the US Congress to lead the way on tackling commercial streaming piracy. Writing an Opinion piece in political website The Hill, Kupferschmid notes that nowadays, three-quarters of American households subscribe to one of the major video streaming services, but when technologies grow this […]
The global population of TV and video streaming devices has now exceeded 1.1 billion, according to the latest analysis from Strategy Analytics’ TV Streaming Platforms service. The research, which tracks quarterly deployments of TV and video streaming devices across 27 major countries, finds that Samsung is the leading brand, with 14 per cent of devices […]