Parks Associates research shows the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. The Set-top Box Innovations and Trends report also notes traditional pay-TV has declined from an adoption rate of 75 per cent to […]
The Covid-19 crisis highlighted a considerable increase in video consumption, reports market analyst company Dataxis. In the US, Comcast has seen a 50 per cent rise in VoD viewing over March and April 2020 for instance. While SVoD and linear-OTT environments have become more overcrowded over the last years (households in the US now subscribe […]
Parks Associates reports that the churn rate for OTT services increased from 35 per cent in Q1 2019 to 41 per cent in Q1 2020. During the Covid-19 crisis, more than two in five US broadband households have trialed an OTT service, and 8 per cent of households have trialed four or more services. “We […]
The surge in users of SVoD services during the stay-at-home period was not always sustained once people were allowed to move around more freely, according to new research from analyst firm Strategy Analytics. The report, Covid-19’s Impact on SVoD, surveyed a
The OTT landscape in 2020 is rapidly changing as a result of the growth of OTT services, content and devices, as well as the effect of the Covid-19 pandemic on consumer behaviour, according to the 2020 State of OTT report from cross-platform measurement specialist Comscore. Using data from Comscore OTT Intelligence, the report offers insights […]
The global mid-year forecast from media investment company GroupM shows declines in consumer and advertising spend across the board. Covid-19 sharply transformed the global advertising economy from a 6.2 per cent growth rate in 2019 to a decline of 11.9 per cent, excluding the effects of increased US political advertising. This decline returns the industry […]
Just weeks after its launch in the UK, Disney+ emerged in April as the country’s third-largest SVoD player, with 4.3 million subscribers. Disney’s SVoD service, which started operating in the UK on March 24th, already carved out a 16.8 per cent share of subscribers by the end of April, according to survey data from
Covid-19 has brought on many changes in the way people consume media, with more than half of Americans (56 per cent) saying they are using paid streaming services at a higher rate today than before the pandemic. As shelter-in-place mandates begin to lift, findings from
Research from TDG, a division of Screen Engine/ASI, has found that nearly one-quarter of US virtual pay-TV households also subscribe to a traditional cable, satellite, or telco pay-TV service. Dual-service use peaked at 37 per cent of vMVPD subscribers in 2018, a time when Sling TV dominated the landscape, leaving many users without live programming […]
Americans staying home are happier with their Internet and subscription TV service, according to the ACSI Telecommunications Report 2019-2020 from The American Customer Satisfaction Index (ACSI). Video streaming maintains its status leading customer satisfaction Covid-19 has dramatically changed the way Americans work and how they spend their leisure time. With stay-at-home and work-from-home becoming a […]