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Survey: US SVoD surge may continue post-pandemic

June 11, 2020

Covid-19 has brought on many changes in the way people consume media, with more than half of Americans (56 per cent) saying they are using paid streaming services at a higher rate today than before the pandemic.

As shelter-in-place mandates begin to lift, findings from

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Categories: Articles, Broadcast, Connected TV, Consumer Behaviour, Markets, OTT, OTT, Premium, Research, VOD

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