Advanced Television

Data: US World Cup linear TV ad reach up 29% on 2018, the TV measurement company, has reported preliminary linear TV ad impressions in the US for the 2022 World Cup. The footballing action, which included 64 original game airings plus additional replays across FOX, FS1, Fox Deportes, Telemundo and Universo, collectively delivered more than 14.7k ads and close to 6.2k minutes of commercial time to […]

December 21, 2022

TripleLift integrates iSpot

TripleLift, the advertising technology company, has announced the selection of, the real-time TV ad measurement company as a preferred independent measurement company for its Connected TV (CTV) advertising offering. The partnership provides a turnkey audience measurement solution for advertisers and publishers in video. TripleLift will leverage’s cross platform ad measurement capabilities to verify […]

December 16, 2022

Crackle Plus extends deal with

Crackle Plus, a Chicken Soup for the Soul Entertainment company and an operator of AVoD services, has renewed its relationship with through 2023. This is the third consecutive year the real-time cross-platform TV measurement company and streaming service have been in business together. Helping advertisers better measure the reach of Crackle Plus’s footprint across […]

July 7, 2022

Epsilon taps for CTV ad measurement

Epsilon is expanding its relationship with, the real-time TV measurement company, to supercharge Epsilon’s connected TV (CTV) measurement and reporting capabilities available through Epsilon PeopleCloud. The measurement integration allows marketers to assess the incremental reach of their CTV campaigns over linear TV by tapping into Epsilon’s privacy-protected CORE ID now coupled with iSpot’s industry […]

June 9, 2022

Crown Media selects iSpot, the real-time TV measurement company, and Crown Media Family Networks have entered into an ad-measurement agreement that covers Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama in the US. The deal gives Crown Media access to a suite of advertising measurement capabilities across its network portfolio including always-on ad verification and impressions across […]

March 15, 2022

Tremor increases TV data reach to 44m US homes

Tremor International, a global player in video and Connected TV advertising, has announced the increased scale of its data-driven TV Intelligence solution. Through new partnerships signed in recent months, the TV Intelligence solution’s national footprint now reaches 44 million US households, with a more holistic and representative dataset sourced from smart TVs and eighteen MVPD […]

February 18, 2022

Data: Super Bowl ads reached 106m viewers

According to results from’s second-by-second cross-platform measurement, Super Bowl LVI, which ran from 6:33-10:09 ET on February 13th, drew an average minute audience of 121 million viewers. Americans tuned in to watch the LA Rams defeat the Cincinnati Bengals on NBC, Telemundo and Peacock, in homes and public venues across America. Full Game Insights: […]

February 16, 2022

NBCU names 1st One Platform partner

NBCUniversal has agreed what it describes a “multi-year landmark deal” with that will make the real-time measurement company one of its preferred partners for quantifying and unifying cross-screen media consumption, reach and impressions across its One Platform. will support NBCUniversal’s audience verification initiatives for both ads and programme ratings. These currency tests will […]

January 13, 2022