Advanced Television

LG

LG Ad Solutions, Affinity launch LoopIQ

LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, has announced a strategic product partnership with consumer purchase insights company Affinity Solutions, named LoopIQ. This closed-loop CTV ad targeting and measurement solution is designed to utilise purchase data for reaching the right audiences in CTV environments while also measuring campaign impact on […]

September 26, 2023

Study: CTV content beats linear on attention, co-viewing

LG Ad Solutions, in partnership with CTV measurement specialist TVision, have released the findings of a study that reveals CTV content has a 13 per cent higher attention index and a 74 per cent higher co-viewing incidence than linear TV content. LG Ad Solutions partnered with TVision to use a combination of their camera Sensor, […]

September 21, 2023

Data: Premium TV shipments show modest recovery

According to data from research firm Display Supply Chain Consultants (DSCC), global premium TV shipments in Q2 marked a slight rebound, with a 4 per cent increase compared to the same period in the previous year, tallying up to 4.7 million units. This rise is predominantly attributed to the surge in sales of Chinese TV […]

September 21, 2023By Chris Forrester

IBC 2023: Over 43,000 attendees

IBC has announced that its 2023 show attracted 43,065 attendees from 170 countries at the RAI Amsterdam on September 15th-18th. With over 1,250 exhibitors and a 16 per cent increase in total attendees, media leaders and technology pioneers from around the world gathered across bustling exhibition halls, networking events and packed theatres to define and […]

September 19, 2023

LG Electronics rolls out LG Channels 3.0

LG Electronics is introducing LG Channels 3.0, the latest version of its free streaming service. Featuring a new UI with improved navigation, more engaging placements for content discovery and an enhanced channel guide, LG says that users will easily be able to discover the content that resonates with them. LG Channels 3.0 is rolling out […]

September 19, 2023

LG to enable cross-brand appliance connectivity

LG Electronics (LG) is set to present its first commercial implementation of the Home Connectivity Alliance’s HCA Specification 1.0, enabling cross-brand appliance connectivity through the LG ThinQ smart home platform. By the end of this year, consumers will be able to control appliances from other brands, such as Samsung and Vestel with the ThinQ app, […]

August 29, 2023

Amazon Luna on LG TVs

LG Electronics and Amazon Luna have partnered to bring the cloud gaming service to LG’s 2021-2023 Smart TV models in the UK. LG Smart TV owners can now access a range of games on Luna directly from the Home Screen Game Card on 2023 LG Smart TVs or by downloading the Luna app from the […]

August 24, 2023

Survey: 61% Canadians prefer FAST over subscriptions

LG Ad Solutions has released findings from its latest study of perceptions and behaviours related to connected TV among Canadian consumers. Titled, The Big Shift: Canada Wave II, the study surveyed more than 750 Canadian consumers in June 2023 and found that Canadian TV viewership is shifting away from linear TV with 26 per cent […]

July 13, 2023

LG transforming to ‘smart life solutions’ company

LG Electronics has declared its vision to transform from its current position as a home appliance brand to a “smart life solutions company” that can connect and expand customers’ diverse experiences while driving for global annual revenues of KRW 100 trillion (€70.3bn) by 2030. In a speech at the LG Sciencepark in Seoul, South Korea, […]

July 12, 2023

wedotv launches AVoD, FAST services on LG

wedotv has launched its core AVoD service globally in the LG app store. In addition, wedotv’s FAST channels wedo big stories and wedo movies are rolling out across Europe on the LG Channels smart TV platform. wedotv is now available to download from the LG Content Store. In addition, FAST channel wedo movies is now available on LG Channels in […]

May 31, 2023