ROXi launches FAST channels with Frequency
March 12, 2024
Music streaming company ROXi is launching a range of linear music video channels on FAST (Free Advertising Supported Television). ROXi has selected Frequency to deliver the ROXi TV channels to FAST providers. LG is the first to roll out ROXi music video channels to UK consumers, with 10 already available on LG Channels.
ROXi music video channels delivered by Frequency to LG Channels’ FAST users on LG Smart TVs across the UK include Hot Right Now; the latest music videos from some of the world’s biggest stars featuring Ed Sheeran, Taylor Swift and Calvin Harris, Music Video Karaoke featuring official music videos of some of the best karaoke tracks of all time with scrolling lyrics, and Greatest Music Videos of All Time, a selection of the best music videos ever made from the likes of Beyoncé, Prince and Eminem.
“We believe consumers deserve the best made-for-TV music experience, which is why we’re making ROXi’s curated music video channels available to millions of FAST users for free,” said ROXi CEO Rob Lewis.
“ROXi brings real-world data and curation insights from years of ROXi TV app usage to build highly optimised linear music video channels for FAST platforms that users will love.” Lewis continued. “Working with Frequency enables us to rapidly roll out our music video channels to FAST platforms in the UK, US and beyond.”
ROXi is using Frequency Studio 5.0 – the cloud-native multi-tenant SaaS platform – to deliver the LG Channels and others as they come online. The Frequency platform offers advanced automation capabilities while seamlessly integrating into existing workflows.
“ROXi’s curated music video channels are a natural fit for FAST,” said Frequency CEO Blair Harrison. “FAST channels are reshaping the steaming television landscape. The ability to rapidly launch services efficiently and cost-effectively is increasingly essential for ROXi and other FAST providers around the world seeking to monetise media assets. Frequency Studio 5.0 offers ROXi an incredibly efficient, best-in-class suite of tools that ensure its channels are up and running quickly and easily.”
In addition to its new FAST channels, ROXi’s free TV app is available now on a wide range of smart and pay-TV platforms, including Sky Q, Stream and Glass, LG, Samsung, Fire TV, Android TV and Google TV. The company has secured deals with over 90 per cent of the US Smart and Pay TV providers, with ROXi’s TV app set to launch across the US in the coming months.
ROXi’s launch on FAST follows the company’s partnership with Sinclair Broadcast Group, announced at CES, which saw ROXi launch interactive music channels on the new digital standard for US TV, ATSC 3.0.