Two Circles has announced the acquisition of LiveWire Sport – the agency delivering content for the Premier League, Wimbledon, World Rugby and the ECB. LiveWire will become the content vertical of Two Circles – led by LiveWire co-founders Andy McKenzie, Caroline Cheese, Dan Warren, Jonathan Stevenson and Pranav Soneji – taking Two Circles’ headcount across […]
Ahead of Super Bowl LVI, Advocado has released a survey detailing American media consumption and brand engagement behaviour following TV ad exposure. Nearly half of individuals (49 per cent) use two or more screens while watching football, and 69 per cent use a second screen – typically a mobile device or laptop – after seeing […]
Amazon has reported Q4 revenues up 9 per cent to $137.4 billion (€119.7bn), and has also revealed that it is increasing its Amazon Prime subscription price in the US. An Amazon Prime subscription will rise to $14.99 (from $12.99) for a monthly membership, and to $139 from $119 for an annual membership. US subscribers will […]
Ahead of NBC Sports’ presentation of Super Bowl LVI in the US on February 13th, NBCUniversal has announced that Super Bowl LVI is officially sold out of every in-game unit across NBC, Telemundo and all digital platforms including Peacock, with only a handful of pre-game spots remaining. “The NFL has never been stronger and has […]
US sports viewers are frustrated with latency issues when watching a ‘live’ sporting event according to research conducted by Phenix, When shown a video that depicts delays at various intervals compared to the live feed at the stadium, US sports viewers were frustrated with the delays in the stream while watching the game. Of those […]
Genius Sports, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has secured a major expansion of its long-term partnership with bet365. As one of the first sportsbooks to implement Genius Sports’ live streaming service, bet365 has now agreed to a major uplift in the Company’s premium video […]
Fans of American Football who may be tempted to watch the coming weekend’s NFL Playoff games – exclusive to Sky Sports in the UK – through illegal means, rather than via the proper channels, are being warned of the risk that they are taking when watching illegal streams, and that they are exposing themselves and […]
NBCUniversal has agreed what it describes a “multi-year landmark deal” with iSpot.tv that will make the real-time measurement company one of its preferred partners for quantifying and unifying cross-screen media consumption, reach and impressions across its One Platform. iSpot.tv will support NBCUniversal’s audience verification initiatives for both ads and programme ratings. These currency tests will […]
Phenix Real Time Solutions, a provider of real-time streaming video technology and experiences, has joined the SRT Alliance, a collaborative community striving to achieve lower latency internet video transport. Phenix is joining the SRT Alliance as part of the company’s overall pursuit to deliver streams with sub-second latency without sacrificing quality or scale, benefitting those […]
The 2021 Global Sports Survey from strategic consultancy Altman Solon reveals that nearly 50 per cent of women in the UK, US, and Germany are monthly sports viewers. That figure rises to nearly 70 per cent in LatAm and Asia countries. The study gauged viewing and fandom among 18,000 respondents in 16 countries across North […]