As the NFL season returns, companies continue to invest major dollars into their advertising spend. MediaRadar conducted an analysis that includes sampling of ad spend from US TV broadcasts, including cable networks – namely ABC, CBS, CW, Disney, ESPN, Fox, NBC, NFL Network, and Telemundo and the networks’ sister channels (ex: Fox Deportes, etc). “Last […]
WWE has announced that Michelle McKenna and JoEllen Lyons Dillon have been elected to its Board of Directors. McKenna spent more than two decades as a senior leader at Disney, Universal Studios and the NFL, working across technology, digital strategy and finance. From 2012 to 2022, McKenna served as Chief Information Officer for the NFL, […]
The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part of the Tracker’s ongoing analysis of top industry and consumer trends in the OTT video space. Parks Associates consumer research […]
Prime Video has announced that DraftKings and Little Caesars are key sponsors for Thursday Night Football (TNF) in the US. These brands are collaborating with Prime Video to create an exciting fan experience for the first exclusive season-long NFL broadcast package on a streaming service, beginning on September 15th, when the Los Angeles Chargers take […]
As the live sports streaming war heats up, NFL Sunday Ticket is up for grabs in the US as it is poised to leave DirecTV. Major players like Amazon Prime Video and Apple TV+ are expected to be the front-runners for the package, reports The Streamable. While DirecTV struggled to turn Sunday Ticket into a […]
Amazon and DirecTV have entered into a multi-year agreement to offer Prime Video’s exclusive Thursday Night Football (TNF) line-up to NFL fans visiting more than 300,000 sports bars, restaurants, hotel lounges, casinos and sports books, retail shops and services, and many other venues in the US. DirecTV for Business will now deliver live TNF action […]
The Big Ten Conference has announced a 7 year agreement with NBC/Peacock, Fox and CBS in the US. The broadcast deals are worth a reported $7.5 billion. The new agreement will commence on July 1st 2023, and run through the end of the 2029-30 season. Fox will carry 24-32 football games per season during the […]
The National Football League (NFL) has a new free-to-air television home in the UK and Ireland with the announcement of a three-year partnership with ITV. ITV will air the climax of the season, Super Bowl LVII, live from Glendale, Arizona, on February 12th 2023, as well as two of the season’s three London Games. The […]
Nielsen and Amazon have signed a three-year agreement to measure Prime Video’s exclusive NFL Thursday Night Football (TNF) US telecasts, a first-of-its-kind deal where a streaming service will be included in Nielsen’s National TV measurement service. Starting with the 2022 NFL season, measurement will include full coverage of the TNF broadcast – pregame, in-game and […]
NFL+, the National Football League’s exclusive streaming subscription service, has officially launched in the US. With NFL+, American football fans can take their game on the go. The service offers access to live out-of-market pre-season games across all devices, live local and primetime regular season and post-season games on mobile devices, live local and national […]