Findings from research firm Parks Associates reveal that 43 per cent of US broadband households with traditional pay-TV are likely to switch to a virtual multichannel video programming distributor (vMVPD) in the next 12 months. The research, found in Growth and Challenges for vMVPDs, shows that while the absence of live sports and live performances […]
Parks Associates has released the new whitepaper Improving OTT Customer Engagement with Smart Data on the final day of its virtual conference Future of Video: OTT, Pay TV, and Digital Media. The whitepaper, developed in cooperation with Salesforce, finds approximately 40 per cent of US broadband households trialed at least one OTT service during the […]
Parks Associates research finds the overall annual churn rate for US OTT services, representing those subscribers who have cancelled a service as a percentage of the current subscriber base, dropped from 46 per cent in Q3 2019 to 38 per cent in Q3 2020. As a subset of subscription-based OTT services, vMVPDs experienced an even […]
Research from Parks Associates finds 47 per cent of US broadband households subscribe to Amazon Prime Video, second only to Netflix among subscription-based OTT video services in the US. “The surge in online
Findings from Parks Associates’ study, The Next ‘Big 3’ in OTT, indicate that 61 per cent of US broadband households subscribe to two or more OTT services as of Q3 2020, up from 48 per cent the previous year. Forty-five per cent subscribe to three or more, up from
Parks Associates has released its updated list of the top 10 US subscription OTT services, based on estimated number of subscribers through September 2020 from the firm’s OTT Video Market Tracker. Parks Associates notes that recent entrants such as HBO Max, Apple TV+, and Disney+ have rearranged the top ten list. Sling TV dropped out […]
Parks Associates has released a market snapshot OTT Video Viewership: The Role of Mobile, which finds viewing on a smartphone or tablet now accounts for over 40 per cent of all video consumption hours among Gen Z heads of US broadband households, compared to just 20 per cent among all heads of US broadband households. […]
Research from Parks Associates’ OTT Video Market Tracker shows that through Q3 2020, the number of OTT video services in the US has more than doubled since 2014, currently reaching nearly 300 different services. The rate of closure has also declined, from a peak in 2018 when
Parks Associates consumer research finds 62 per cent of US broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69 per cent in Q1 2019, even as the average amount of video watched per week has spiked to more than 37 hours per household. “The explosion of online […]
Research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion (€2.6bn) in annual subscription revenue, as 30 per cent of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74 per cent of US broadband households play video games for at […]