Parks Associates research shows the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. The Set-top Box Innovations and Trends report also notes traditional pay-TV has declined from an adoption rate of 75 per cent to […]
Consumer research from Parks Associates finds the market for broadband service is steady overall, showing high adoption rates and rising ARPUs, with the adoption rate for stand-alone Internet service rising from 34 per cent in 2017 to 42 per cent in Q1 2020. The average stand-alone Internet subscriber now pays $60 per month for service, […]
According to market research and consulting company Parks Associates, more than 50 per cent of US broadband households own at least one smart TV, making the smart TV the primary platform for video services at a time when content consumption is increasing dramatically. The findings are contained in a new whitepaper, Optimizing the Smart TV […]
Parks Associates research finds US broadband households have an average of 12 connected devices, which will increase to 20 by 2025, creating opportunities for service providers and manufacturers to deploy new value-added services to support the home network and all its devices. “The number of connected devices in the home is increasing just as people […]
Findings from analyst firm Parks Associates indicate that 76 per cent of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41 per cent. Sixty-two per cent of US broadband
Findings from a US consumer survey carried out by analyst firm Parks Associates suggest new OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the ‘Big 3’ Netflix, Amazon Prime Video, and Hulu. The research firm’s Market Snapshot: Disney+ and Apple TV+ […]