Advanced Television

sky sports

Sky Sports to air sailing’s 36th America’s Cup

Sky Sports will broadcast sailing’s 36th America’s Cup, the oldest international trophy in world sport, in March 2021. The new deal means Sky Sports will show the America’s Cup World Series, Christmas Regatta and Prada Challenger series, culminating with the 2021 America’s Cup Match starting on March 6th. On top of live TV coverage, Sky […]

October 6, 2020

Sky Sports tackles online abuse

Sky Sports has announced a set of new measures coming into effect immediately to combat online abuse and hate across its platforms. Over 40 million users engage on Sky Sports’ channels on digital and social media platforms (Instagram, Facebook, Twitter and YouTube) which have seen a spike in hateful comments on the basis of race, […]

October 2, 2020

Streaming fails to offset EFL match day losses

Some 150,000 football fans in the UK streamed English Football League matches (games from the Championship, League 1 and League 2) during the first two weeks of the 2020/21 season, according to a report by the Daily Mail. With sporting events being playing out behind closed doors for the foreseeable future, a deal struck with […]

September 29, 2020

Sky Sports to stream Women’s T20 cricket on YouTube

Sky Sports will stream all five matches of the T20 Women’s Cricket series between England and the West Indies next week. With Women’s Big Cricket Month taking place throughout September, coverage of the series will be free to watch on the Sky Sports YouTube channel from September 21st. There will also be a full schedule […]

September 18, 2020

Sky Sports’ Francis joins WePlay

Barney Francis, the former MD of Sky Sports, has been appointed to the Advisory Board of WePlay, the performance marketing agency for the sports industry. Francis spent 10 years at the helm of Sky Sports before becoming CEO of Comcast’s Future Sport division in 2019, tasked with identifying global growth opportunities within sport’s changing landscape. […]

September 11, 2020

Coca-Cola GB partners with Sky Sports’ Fanzone experience

Coca-Cola Great Britain kicks off its partnership with Sky Media to partner with Sky Sports’ Fanzone experience throughout the Premier League season. The partnership, brokered by MediaCom, encourages football fans and households to make their home the “home end” for live games and enjoy a Coca-Cola Zero Sugar as part of their at-home matchday routine.   […]

September 7, 2020

BT TV launches Unlimited Substitutions campaign

BT is kicking off its 2020/21 season launch campaign with a host of notable football names featuring in its television advert, which it says showcases “the breadth of content and flexibility available to customers on BT TV”. BT TV is the only place where fans will be able to switch seamlessly between BT Sport, Sky […]

August 30, 2020

3pm football TV blackout lifted

The FA has confirmed that the Saturday 3pm TV blackout will be lifted when the new season starts, making it likely that all Premier League games will be available to UK viewers – much like as they were during Project Restart. Games will continue to be played inside empty stadiums due to the pandemic, and […]

August 28, 2020

Research: 2m UK homes considering unbundling

The era of the broadband and TV bundle is nearing an end according to research from Zen Internet, with millions of households no longer seeing its value. Its findings suggest that two million of the

August 27, 2020

Premier League confirms 20 extra broadcast games

An extra 20 live Premier League matches will be shown live on TV during the 2020/21 season. However, there will be no more free-to-air matches available to fans, despite fixtures remaining behind closed doors – at least for the first part of the start of the season. Individual Premier League clubs tried to obtain permission […]

August 21, 2020