Advanced Television

sky sports

Premier League confirms 20 extra broadcast games

An extra 20 live Premier League matches will be shown live on TV during the 2020/21 season. However, there will be no more free-to-air matches available to fans, despite fixtures remaining behind closed doors – at least for the first part of the start of the season. Individual Premier League clubs tried to obtain permission […]

August 21, 2020

Sky Sports extends Ascot rights

Ascot Racecourse and At The Races have agreed to extend their partnership on domestic pay-TV and digital platforms. The new agreement covering non-terrestrial television in the UK & Ireland will see Sky Sports Racing broadcast live coverage from all of Ascot’s 25 annual fixtures until at least 2024. At The Races will continue to manage […]

August 13, 2020

Sky Sports launching dedicated NFL channel

Sky and the NFL have agreed a new five-year deal to broadcast the NFL, and for the first time ever the US league will partner with an international broadcaster to launch a channel entirely dedicated to the sport. The agreement marks the 25th anniversary of live NFL coverage on Sky Sports and will see the […]

August 12, 2020By Nik Roseveare

Sky marks F1 70th anniversary with docuseries

Sky Sports and Formula 1 have unveiled a new Sky original seven-part docuseries called Race to Perfection, to mark the sport’s 70th Anniversary. The exclusive series, which will air on September 12th on Sky Sports F1 and Sky Documentaries, takes a look behind the scenes over the past 70 years, in partnership with the iconic […]

August 7, 2020

Screwfix extends partnership with Sky Sports football

Screwfix is set to continue its long-standing alignment with football coverage on Sky Sports, Quest and S4C ahead of the upcoming 2020/21 season. Sky Media and Wavemaker have agreed a seven-figure deal which will see Screwfix continue its exclusive sponsorship of Sky Sports’ broadcast and digital coverage of the English Football League (EFL) and the […]

August 3, 2020

Sky keeps 99% of subs during pandemic

In reporting its Q2 numbers, Comcast revealed that Sky retained 99 per cent of its total customers since the Coronavirus pandemic began, and it also retained 95 per cent of Sky Sports subscribers. Despite the strong customer retention, revenue fell 15.5 per cent to $4.08 billion in Comcast’s Sky division in Europe, which encompasses a […]

July 30, 2020

Sky Sports makes Liverpool trophy presentation FTA

Sky Sports has announced that Liverpool’s Premier League game against Chelsea and the presentation of the Premier League trophy will be shown free to air on Pick. The broadcaster made the decision to offer the fixture as one of their 25 free to air games as part of Project Restart after discussions with the Premier […]

July 16, 2020

Sky Sports scores Lions tour of South Africa

Sky Sports will exclusively show the British & Irish Lions’ three-Test series against the Springboks in South Africa in 2021, as well as their five warm-up matches. This agreement means Sky Sports will show its seventh successive Lions tour, a partnership that will enter its 25th year in 2021. The Lions will face the Springboks in […]

July 15, 2020

Premier League TV “back to normal” next season

Televised Premier League matches will return to a normal schedule in the 2020/21 campaign, regardless of whether or not games continue to be played inside empty stadiums. A deal was put in place for all remaining 92 Premier League games to be broadcast live following the league’s return last month, with games being shared between […]

July 14, 2020

NBA season to resume on Sky Sports

The NBA returns to Sky Sports this month with 16 straight days of live action as the 2019-20 season resumes at Walt Disney World Resort in Orlando, Florida on July 30th. Opening night will see the Utah Jazz take on rookie star Zion Williamson and the New Orleans Pelicans at 11pm, before Kawhi Leonard and […]

July 13, 2020