Liverpool’s Premier League clash with Manchester United at Anfield on January 17th recorded the biggest ever audience for an event exclusively on Sky Sports. The goalless draw between two of this season’s title contenders saw an average of 4.5 million viewers tuning into the match, peaking at 4.8 million in the final five minutes. That […]
Extreme E, the electric off-road racing series, has confirmed a partnership with Sky Sports, which will see the new motorsport air on its channels. Extreme E will be a new addition to the Sky Sports line-up, airing the live racing action, highlights, previews, reviews and the series’ magazine show, which will give fans a more […]
As the UK once again goes into full lockdown, the government has confirmed that, in the same vein as the November 2020 lockdown, UK TV production can continue. Oliver Dowden, the Secretary of State for Digital, Culture, Media and Sport, confirmed the guidelines on Twitter, advising: “For the arts/creative sectors this means you should work […]
With major international events such as the Summer Olympics and the European Football Championship, the 2019/20 season looked set to become an exceptional year. Before these events were cancelled, other major international competitions had marked the start of the season, such as the Rugby World Cup, from September 20th to November 2nd, which was a […]
Kick It Out has launched a new three-year partnership with Sky, that will see Sky become its key broadcast media partner in the drive for inclusion in football and the battle against discrimination in all its forms. Sky will commit £3 million over the next three years, in a mix of cash and value in […]
Sky is offering a number of gifts to its customers this festive season – including free movies, Premier League football, unlimited data on Sky Mobile, and free worldwide calls with Sky Talk. Sky says it hopes these gifts will help bring everyone together this Christmas, whether that’s connecting with loved ones using free data via […]
The Super League appears set to sign a new three-year broadcasting agreement with Sky Sports. Sky has seen off competition from rivals BT Sport for the rights to show the top flight rugby league competition until the end of the 2024 season, according to The Daily Mail. The current TV contract runs out at the […]
Amidst the chaos of the pandemic, innovative start-up baggl.com has pledged £1 million worth of its barter trade credits to help support other SMEs during the latest national lockdown and beyond, with match-funded TV advertising grants with a value of £3,500 per applicant. The initiative is being supported by AdSmart from Sky, as well as […]
Scotland and Northern Ireland’s dramatic UEFA Euro 2021 Play-off Finals provided Sky Sports with large audience shares on November 12th. This comes after Sky made the decision to offer both broadcasts for fans to enjoy free-to-air in recognition of the unique circumstances and the impact the pandemic is having on supporters in the UK. Scotland’s clash […]
Following its decision to scrap its controversial PPV coverage of games not picked for TV while fans are unable to attend matches during the pandemic, the Premier League has confirmed that all fixtures from November 21st, and throughout the Christmas and New Year period, will be made available to fans to watch live in the […]