Advanced Television

Tubi

Yahoo brings Identity Solutions to CTV

Yahoo Advertising has announced that Yahoo Identity Solutions will launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal and FreeWheel. With Yahoo Identity Solutions services including Yahoo ConnectID and Next-Gen Solutions, Yahoo DSP advertisers can continue to target and measure the performance of their campaigns across CTV environments in the identity-constrained world, for both […]

April 16, 2024

Research: US streamers accept ads

Ad-supported streaming service Tubi has released findings from The Stream 2024: Streaming Insights for Marketers. In this year’s report, Tubi, who partnered with The Harris Poll to conduct the research, provides a deep dive intoA the behaviours and preferences of today’s streamers to help inform marketing strategies. “Viewers love Tubi because we provide frictionless access […]

March 12, 2024

Tubi undergoes brand refresh

Tubi, Fox’s US ad-supported streaming service, is rolling out a new brand identity. In January, Tubi reports that it increased its share of total TV viewing to 1.5 per cent according to Nielsen’s The Gauge report, and continues to see traction among younger, multicultural audiences. “During a time of seismic change in entertainment, Tubi continues […]

February 29, 2024

Tubi appoints Salmon as MD International

Tubi, Fox Corporation’s AVoD service, has announced that David Salmon has been appointed Executive Vice President and Managing Director, International. Salmon is based in the UK and will report to Anjali Sud, CEO of Tubi. “Tubi has now led the US market as the #1 AVoD player for 6 months, and we believe our unique […]

November 30, 2023

Tubi surpasses 74m users

Tubi, Fox Corporation’s ad-supported video-on-demand service, has announced the company surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the calendar year. Tubi reaches 1.4 per cent of total TV viewing time according to Nielsen’s July 2023 The Gauge report, further cementing its position as the […]

September 7, 2023

Channel 4 first FAST channels for US

British broadcaster Channel 4 has launched its first international channels after striking deals with US streaming platforms Tubi, Plex and Xumo Play. Two channels – 4 Adventure and 4 Emergency – will be available on the streaming platforms making hundreds of hours of Channel 4 content, alongside other UK programming, available for free to millions […]

September 4, 2023

Data: Brands hit $1bn CTV monthly ad spend milestone

Advertising spend on CTV during a one-month span reached $1 billion (€960m) in June 2023, according to data from ad intelligence provider Vivvix. According to Vivvix, this industry milestone, on track with projections from its first half 2023 report, demonstrates that more brands are recognising the value and potential of advertising on the medium. This […]

August 17, 2023

Sud named Tubi CEO

Tubi, Fox Corporation’s free ad-supported streaming service, has announced the appointment of Anjali Sud as Chief Executive Officer for the company, effective September 1st. Sud, who will report to Paul Cheesbrough, CEO of Tubi Media Group, joins as Tubi recently became the most watched free ad-supported TV streaming service in the US. “Anjali is a highly accomplished […]

July 18, 2023

Study: Culturally-relevant content key for Asian viewers

Six in 10 (61 per cent) of Asian TV content viewers watch Asian-language content at least occasionally, and two in three (65 per cent) Asian-language dominant/bilingual consumers say that Asian-language content is important to them, according to the FOCUS Asian Volume 1: Subscriptions report by Horowitz Research. Similarly, six in 10 Asian viewers watch international […]

June 1, 2023

The Future of TV is FAST… and also the Past

The Great Streaming War of the early 2020s is finally over. Like so many wars, this one ends with many losers, but no clear winner. And we, the viewing audience, are left with too many choices and too much cost. Let’s briefly recall why the Streaming War was fought. Not long ago, SVoD (streaming video […]

May 10, 2023