Tubi, Fox Corporation’s ad-supported video-on-demand service, has announced the company surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the calendar year. Tubi reaches 1.4 per cent of total TV viewing time according to Nielsen’s July 2023 The Gauge report, further cementing its position as the […]
British broadcaster Channel 4 has launched its first international channels after striking deals with US streaming platforms Tubi, Plex and Xumo Play. Two channels – 4 Adventure and 4 Emergency – will be available on the streaming platforms making hundreds of hours of Channel 4 content, alongside other UK programming, available for free to millions […]
Advertising spend on CTV during a one-month span reached $1 billion (€960m) in June 2023, according to data from ad intelligence provider Vivvix. According to Vivvix, this industry milestone, on track with projections from its first half 2023 report, demonstrates that more brands are recognising the value and potential of advertising on the medium. This […]
Tubi, Fox Corporation’s free ad-supported streaming service, has announced the appointment of Anjali Sud as Chief Executive Officer for the company, effective September 1st. Sud, who will report to Paul Cheesbrough, CEO of Tubi Media Group, joins as Tubi recently became the most watched free ad-supported TV streaming service in the US. “Anjali is a highly accomplished […]
Six in 10 (61 per cent) of Asian TV content viewers watch Asian-language content at least occasionally, and two in three (65 per cent) Asian-language dominant/bilingual consumers say that Asian-language content is important to them, according to the FOCUS Asian Volume 1: Subscriptions report by Horowitz Research. Similarly, six in 10 Asian viewers watch international […]
The Great Streaming War of the early 2020s is finally over. Like so many wars, this one ends with many losers, but no clear winner. And we, the viewing audience, are left with too many choices and too much cost. Let’s briefly recall why the Streaming War was fought. Not long ago, SVoD (streaming video […]
Fox Corporation has reported financial results for the three months ended March 31st 2023. The company posted total quarterly revenues of $4.08 billion (€3.7bn), an 18 per cent increase from the $3.46 billion reported in the prior year quarter. Advertising revenues increased 43 per cent, primarily reflecting the impact of Super Bowl LVII, a higher volume […]
Fox Corporation has formed the Tubi Media Group under the leadership of newly appointed CEO, Paul Cheesbrough. Farhad Massoudi, Chief Executive Officer of Tubi, will leave the company. The new division will house FOX’s standalone digital businesses – including Tubi, Credible and Blockchain Creative Labs – as well as the digital platforms and teams that […]
Google TV is getting a significant update aimed at expanding access to free, streaming TV. The service will now integrate access to free streaming channels such as Tubi, Plex and Haystack News directly in its redesigned Live tab, alongside its existing channels from free streamer Pluto TV. It’s also organising its own set of more […]
Currently, nearly seven in 10 (69 per cent) TV content viewers in the US use free streaming services at least monthly, a sharp increase from 42 per cent in 2019, according to Horowitz Research’s State of Media, Entertainment & Tech: Subscriptions 2023 study. This rapid growth in usage of free streaming services is driven by […]