Global online video advertising revenue will grow from $70 billion (€57.7bn) in 2020 to $120 billion by the end of 2024 according to Omdia’s latest Global Online Video Advertising report. Driven by the post-Covid-19 online video
Team Whistle, a US entertainment and sports media company, has shared data on Gen Z and Millennial streaming preferences from Whistle Wise, the company’s proprietary research and analytics service. While streaming giants such as Netflix, HBO Max, Hulu and Disney+ fight for the dollars of young viewers in the US, 75 per cent of 13-16 […]
The second tranche of Hub Entertainment Research’s Predicting the Pandemic research tracking the impact of the pandemic shows how it has accelerated the already well-established shift to online consumption of entertainment content, across multiple facets of the leisure economy. Highlights from the November findings: As many Americans moved indoors for the fall [autumn], large proportions […]
Tubi, a division of FOX Entertainment, has announced the acclaimed Mexican romantic drama film Consciencia will premiere exclusively on December 16 in Mexico, the US on Tubi en Español, and Canada. Consciencia marks the first world premiere of a title on the platform in Mexico, in a deal brokered alongside Tubi’s partner in the country, […]
Ad fraud intelligence and marketing compliance platform Pixalate’s Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report examines how the programmatic OTT/CTV advertising marketplace changed from Q1 2020 to Q3 2020 during the global pandemic. Key findings:
Research from Ampere Analysis has found that almost one in five US Internet users are accessing AVoD services. Based on Q3 2020 figures, 17 per cent of Internet users in the US used one or more AVoD service in the prior month, up from 13 per cent in Q3 2019. The rise of AVoD services […]
Endemol Shine has agreed to distribute additional series with FOX Entertainment’s ad-supported streaming service Tubi in the US. This agreement will see MasterChef and Lego Masters available for distribution on the AVOD platform. FOX is the home for the US formats of these shows and the deal will see Tubi become the only platform in America where international […]
Canadian multiplay operator Bell has revealed its latest TV innovation with the launch of Bell Streamer, an all-in-one 4K HDR streaming device powered by Android TV that enables customers to bring all their favourite live TV, movies and on demand content directly to their big screens with Alt TV and the top streaming services and […]
The Covid-19 crisis highlighted a considerable increase in video consumption, reports market analyst company Dataxis. In the US, Comcast has seen a 50 per cent rise in VoD viewing over March and April 2020 for instance. While SVoD and linear-OTT environments have become more overcrowded over the last years (households in the US now subscribe […]