Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced an agreement with Tremor Internationa, a specialist in video and Connected TV advertising. Under the agreement, Comscore’s next generation cookie-free Predictive Audiences are now available for activation across Tremor’s end-to-end platform, which encompasses the Tremor Video DSP and the Unruly SSP. The […]
VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense and other global Smart TVs, has selected Unruly, a global video and Connected TV (CTV) programmatic advertising platform, as its strategic Sell-side Platform (SSP), to enable global access to all of their video and native display media. VIDAA will […]
Unruly, a global video and Connected TV (CTV) programmatic advertising platform, has revealed the most emotionally engaging UK Christmas ads of 2021 using its content testing tool, UnrulyEQ, including John Lewis, Coca-Cola, Selfridges, McDonald’s, Marks and Spencer, Lidl, Coca Cola and more. The ad with the highest emotional impact was Disney’s The Stepdad, a 3-minute […]
Unruly, a global video and Connected TV (CTV) programmatic advertising platform, has announced the introduction of its content-level targeting solution that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution brings standardisation to the programmatic Over-the-Top TV (OTT) and CTV ecosystem, and will serve publishers […]
Tremor International has announced the appointment of Emily Barfuss as Chief Marketing Officer. In this role, Barfuss will spearhead the development and execution of the global marketing strategy across Tremor International, including its core Tremor Video and Unruly business groups. Barfuss will report to Ofer Druker, CEO of Tremor International, and be based in New […]
Global CTV platform NEW ID, a subsidiary of media group NEXT ENTERTAINMENT WORLD, has announced a global partnership with leading ad platform Unruly. NEW ID, which distributes premium South Korean entertainment content (K-Content) on connected TV (CTV) and over-the-top (OTT) platforms across Asia, Europe and the US, has chosen Unruly as its preferred global supply-side […]
Research from programmatic video platform Tremor Video and ad platform Unruly, in partnership with research and advisor firm MTM Global, reveals that nearly three-quarters (72 per cent) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV, with 85 per cent making CTV a key part of their video […]
More than two-thirds (67 per cent) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV. That’s according to research by ad platform Unruly, which also revealed
Digital advertising brand safety programme The Trustworthy Accountability Group (TAG) has revealed that the number of certification seals held by companies rose by 87 per cent over the same points in 2020, as companies worldwide required their supply chain partners to comply with TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Brand […]
Tremor International, a global player in advertising technologies, has announced its expanded creative studio, Tr.ly (pronounced Truly). This newly expanded creative services team at Tremor Video is the result of strong collaboration between Tremor Video’s proven CTV and all-screen video creative pedigree and Unruly’s data-driven audience insights. The combined creative powerhouse will now support both […]