After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media. Marketers in APAC, are incorporating a mobile-first approach driven by increased opportunities to reach consumers by social and m-commerce, driving up digital advertising budgets in the region to $120 billion […]
Australian pay-TV operator Foxtel has launched its iQ5 streaming set-top box which it says will make it easier than ever before for customers to experience the best in world-class entertainment, all in one place, streamed live and on demand. The device features a simple plug and play set-up allowing customers to be streaming up to […]
Saudi Arabia has seen social media usage “sky-rocket” according to a study from media agency Crowd and its Global media Insights report, using data from Euromonitor’s Digital Consumer trends. Because of the widespread use of smartphones, locals are using social apps more frequently, especially between 2020 and 2021. Statistics show that social media usage increased […]
Spectrum has announced the launch of HBO Max and YouTube within Spectrum Guide on eligible devices across its service area in the US, providing customers access to the streaming services directly from the Spectrum TV platform. “As the video landscape continues to change, we are evolving our products and making it easier for our customers […]
According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences. “Clearly the effects of work-from-home and lack of traditional leisure options during the pandemic accelerated […]
NAGRA, Technicolor Connected Home, t4h. (Tech4home) and 3 Screen Solutions (3SS) have announced that Estonian multiservice provider Elisa has gone live with its next-generation super-aggregated Elisa Elamus service. The new hybrid multiscreen offering, based on Android TV OS Operator Tier, is available via DVB-C (cable), DVB-T (terrestrial), IPTV and on all OTT platforms. Elisa Elamus […]
Seven times the amount of hours of Olympic Games content were watched on YouTube during Tokyo 2020 compared with Rio 2016, according to a Blog post from the video-sharing site. “We worked with broadcasters around the world to deliver the most comprehensive viewing experience, including live streams of opening and closing ceremonies, clips of memorable […]
Netflix and UNESCO (United Nations Educational, Scientific and Cultural Organization) have partnered to celebrate India’s rich cultural heritage. Over the next year, a series of short videos themed ‘One Country, Incredible Diversity’ will shine a light on India’s cultural journey, including monuments, living heritage, performing arts, social practices, rituals and festivals such as Dussehra, Diwali […]
YouTube and Google TV have incorporated global content demand analytics specialist Parrot Analytics’ global audience demand data and entertainment consulting services to help make insight-driven content decisions. Parrot Analytics’ data products provide near real-time updates on the most in-demand TV series and streaming platforms in any market in the world. The insights help inform YouTube […]
In a deal that enables advertisers to measure fully their video investments across all screens, now including YouTube and YouTube TV, for an accurate view of true incremental reach and frequency, cross-platform media planning, transacting, and evaluation specialist Comscore will be incorporating YouTube and YouTube TV measurement into its signature cross-platform service, Comscore Campaign Ratings. […]