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News Corp studies behavioural

News International is investigating working with News Corp sites such as Sky and MySpace, to create a behavioural targeting network across its properties. The creation of such a network would…

UK TV viewing times hit record high

Full year figures for TV viewing in 2008 from the Broadcasters‚ Audience Research Board (BARB) reveal that the average person in the UK watched 26 hours, 18 minutes of broadcast…

TV ads still outrank Web

A survey of 2,023 people for Deloitte's Media Democracy report suggests TV advertising is twice as effective as online ads. Some 84 percent of consumers said TV ads would influence…

No ads for France, strike looms

French viewers have for the first time watched prime-time television without advert breaks, as President Nicolas Sarkozy’s media reforms get under way, but journalists at the national stations are threatening…

Enensys and GoldSpot accelerate mass market Mobile TV

Enensys Technologies and GoldSpot Media have successfully integrated their solution to enable Mobile TV service providers to deploy targeted and interactive advertising in DVB-H. Enensys DVB-H head-end technology and GoldSpot's…

Bleak outlook for 2009 Web ad-spend

A report by research firm eMarketer has forecast that UK Internet ad spend growth will diminish by more than 50 per cent in 2009 and predicted that the digital media…

BT Phorm trial concludes

BT has concluded its delayed trial of the controversial behavioural ad targeter Phorm and hopes to roll out the service to its ISP customers. Phorm told the market: "The trial…

TiVo ad pause

TiVo is offering advertisers a new way to reach TiVo subscribers, who are prone to fast-forwarding through standard 30-second spots as they consume time-shifted programming. "Pause Menu," allows clickable, promotional…

Visible World and Ensequence expand advertising solutions

Visible World and Ensequence have revealed a solution that offers media companies and advertisers a comprehensive advertising product that provides addressability, measurement and interactivity through a single platform using the…

Overlay video ads not significantly intrusive

A study of user reactions to advertising within video has revealed no evidence to suggest such ads would adversely affect users' relationship with ITV's local website. Of 1200 people surveyed…