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Ofcom rules out extra TV ads

British broadcasters will not be allowed to increase the amount of advertising carried on television but the situation will be reviewed again in 2010, the media regulator Ofcom has confirmed.…

Studios sue Zattoo for adding ads

Universal and Warner Bros are to sue the German online video portal Zattoo for adding commercial over their movies. Zattoo offers live streams of the public broadcasters ARD and ZDF,…

Online video ad measurement standard

UK broadcasters, online publishers and advertisers are reportedly close to agreeing a standardised system to measure online video viewing. The Broadband Measurement Working Group, a coalition of broadcasters, ISPs and…

Law OK for Phorm

Existing data protection and privacy laws in Britain are enough to protect consumers worried about controversial targeted advertising company Phorm monitoring Internet browsing, the government has said. More than 21,400…

Phorm presses on in Korea

On-net behavioural ad targeter Phorm has hired SK Communications' search and portal VP Daniel Park to be its Korea CEO. Phorm now says it will demonstrate "an innovative new consumer…

ITV sees further fall in revenues

ITV saw its revenues decline 14 per cent in the first three months of this year, and said it now intended to cut costs by a further £40 million (E46m)…

Mobile Ads grow more than expected

The UK's mobile advertising spend rose higher than expected in 2008 to £28.6 million (E32m), according to a study from the digital marketing trade body Internet Advertising Bureau (IAB) and…

TV ads still most effective for targeting youth

Television remains the most effective medium for reaching today's youth, and it also is most efficient for introducing young people to brands and helping to shape their decisions about purchasing,…

More gloom for C4

Andy Duncan, the Channel 4 chief executive, has warned that the broadcaster faced the worst economic conditions in its history as he unveiled an extra 10 per cent cut in…

IAB updates online standards

The UK Internet Advertising Bureau has updated its best practice guidelines for online video advertising in a bid to standardise usage of ad formats in the emerging sector. The guidelines…