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Big agency pledge to Hulu

Publicis Groupe media agency MediaVest will spending "several million" dollars in advertising on Hulu, Adweek reports. MediaVest said it is upping spending on Hulu significantly, adding that the money is…

Two thirds object to ad targetting

ABOUT two-thirds of Americans object to online tracking by advertisers — and that number rises once they learn the different ways marketers are following their online movements, according to a…

CRR will stay at ITV

Contract Rights Renewal, the rules which dictate how much ITV1 can charge advertisers, will stay for now says the Competition Commission. In its provisional report into CRR the watchdog has…

Cablevision launches interactive ads

Cablevision Systems is rolling out a service to enable subscribers to interact with commercials via their remote controls. The company is hoping to boost advertising revenue with the premium-priced interactive…

OTT revenue to top $5.6bn by 2014

According to a report from The Diffusion Group, revenue from the delivery of Internet video to the TV will grow nearly six-fold in the next five years, from a meagre…

UK OKs TV product placement

ITV has welcomed a Government U turn on product placement. Ben Bradshaw, the culture secretary, is expected to propose this week that commercial broadcasters and TV producers will be able…

14 set up ratings group

Fourteen media companies have formed a research organization to pursue new methods to measure audiences. The Council for Innovative Media Measurement, said they would finance studies and promote innovation in…

Ball offered top ITV job

ITV has offered the job of chief executive to Tony Ball but has so far been unable to agree terms with the former head of British Sky Broadcasting, according to…

ITV1 ad sales rules to be relaxed

The UK competition regulator is preparing to announce a relaxation of rules governing how ITV1 sells advertising, but is unlikely to scrap all the controls binding the channel, and could…

Online TV ads up?

A recent study revealed that media buyers will be increasing their budgets for online video advertising. According to a biannual report from the video advertising network Web TV Enterprise, which…