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BT re-starts Phorm trials

BT is about to start further trials of a controversial internet advertising technology. The Phorm Webwise system watches what people do online and shows adverts tuned to their interests. From…

Online advertising suffers

The credit crisis has hit the online and media industries as research shows that Internet advertising is facing a slowdown after five years of steady growth. Budget cuts and excess…

BT Vision keeps kid's TV ad-free

BT Vision is to keep its children's channels ad free after its research reveals a majority of parents want ads banned from children's TV programming…

Nuts TV loyalty card

Turner Broadcasting has become the first broadcaster to strike a deal with MiCard to create an interactive loyalty card scheme for lads channel Nuts TV, MiCard is a viewer relationship…

UK brands failing to monetise digital media strategies

Market research by industry analyst, Redshift Research, on behalf of Oxygen8 Communications, has found that major UK brands are still failing to monetise their digital The research finds that whilst…

US cable offers election channel

Elections '08 On Demand, lets people watch videos whenever they want, much the way they can on YouTube or the Web sites of television networks. Depending on where they live,…

BBC ad supported downloads

There are plans to exploit the BBC’s full range of 15,000 separate music programmes, meaning the service could offer around 50,000 music audio tracks eventually and 3,000 hours of video…

NCC deal with DirecTV

Under the agreement NCC will integrate select RSN feeds currently offered to DirecTV subscribers into cable-advertising interconnects in nine major US markets: Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Houston, Los…

Consumers to spend billions on Internet Video Services

Findings indicate that greater ownership of connected game consoles, networked TVs, and alternative video-on-demand set-top receivers is generating significant growth in user-paid revenues. “Consumption of premium Internet video content to…

Consumers to spend billions on Internet Video Services

Findings indicate that greater ownership of connected game consoles, networked TVs, and alternative video-on-demand set-top receivers is generating significant growth in user-paid revenues. “Consumption of premium Internet video content to…