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Google puts YouTube to work on ads

Google is taking the first steps toward turning its powerful advertising network, which places ads on hundreds of thousands of Internet sites, into a system for distributing content, and more…

Olympics will set TV advertising records

The 2008 Beijing Olympic Games will lift television's share of the global advertising market to record levels next year, despite the medium losing market share in North America and parts…

Longer ad breaks for the UK?

UK Television could soon have longer advertising breaks under proposals being considered by Ofcom. ITV1, Channel 4 and Five are currently not allowed to show more than an average of…

Advertisers eavesdrop

Pudding Media, a start-up based in California has introduced an Internet phone service that will be supported by advertising related to what people are talking about in their calls. But…

Thai cable and Nielsen

The Thailand Cable TV Association is hoping that the ratings agency Nielsen will agree to measure audiences for local satellite TV channels to help them better position their content with…

$41bn online and mobile advertising by 2011

MultiMedia Intelligence has reported that the new media opportunity of Internet advertising, Internet TV, IPTV advertising, mobile TV advertising and in-game advertising will grow to $41 billion (E29bn) worldwide by…

RTL upbeat on UK ads

The UK television advertising market will grow by up to 2 per cent this year, Channel Five owner RTL predicted as it said Five’s new digital spin-off channels boosted its…

Nielsen no longer dividing audience

The Hispanic audience's growing power in US television was confirmed when Nielsen, the ratings group, said it would scrap a segregated system for measuring viewers and include Latinos in its…

IBM in second life

IBM sales representatives in Singapore, Malaysia and Australia will from Thursday staff the company’s virtual Business Centre in Second Life an online world where millions of participants create alter egos…

Google plans ads for YouTube

Google, which is trying to figure out how to carry ads on its YouTube service without disaffecting viewers, has unveiled its InVideo advertising programme – a vehicle for potential advertisers…