People-based advertising technology company Viant is partnering with WideOrbit, a media platform connecting ads and audiences everywhere, allowing Viant customers to advance linear TV ad buying and delivery of ads in a true omnichannel approach. With Viant’s addition of WideOrbit’s Programmatic Marketplace TV advertising solution, marketers can now efficiently buy live TV inventory and track […]
Ampersand and Verizon Media have announced a strategic advanced TV relationship to bring further national scale and unification of addressable TV to advertisers. Ampersand will serve as the exclusive seller of Verizon Fios’ addressable TV inventory and has also selected Verizon Media’s DSP as their primary buying platform for CTV and OTT inventory. This relationship […]
A study from Freewheel, a Comcast Company, and the provider of the industry’s leading video advertising software, reveals 75 per cent of UK consumers think brands should acknowledge the Covid-19 situation in their advertising campaigns. The survey, conducted with independent market research provider Happydemics, looked at media consumption and consumer perceptions of advertising in the […]
The Coalition for Innovative Media Measurement (CIMM) – an industry body that aims to promote innovation and foster efficiencies in audience measurement for television and cross-platform video – is launching a new study with advertising research specialist Pre-Meditated Media and attribution, advertising, and data provider Janus Strategy & Insights to develop best practices in the […]
AT&T is taking the next step in its transformation as a modern media company, combining WarnerMedia and Xandr to create what it suggests is a better advertising value proposition for brands, publishers and consumers alike. Gerhard Zeiler, Chief Revenue Officer, WarnerMedia & President, WarnerMedia International will oversee all advertising responsibilities across AT&T. This unification will […]
Nigel Walley, MD of UK media consultancy Decipher, has called for the UK TV industry to create for a new addressable data body for the free-to-air TV market, suggesting that over half the homes in the UK use a TV platform from one of the ‘free’ platform providers (Freeview, Freesat and YouView) and therefore block […]
Data from Unruly, the programmatic video marketplace, has found that directly addressing the Covid-19 pandemic appropriately in TV commercials has had a positive impact on brand favourability in the US Budweiser’s One Team ad stood out from many other brands receiving a 57.10 per cent favourability score. Other brands that are earning high favourability from […]
ITV Commercial is inviting ITV viewers to become the stars of the ad break as they launch The People’s Ad Break, a dedicated TV ad spot which will see familiar ad campaigns recreated by the public. Starting on May 2nd, the initiative will see five popular adverts from commercial brands Aldi, Haribo, Honda, Walkers and […]
According to the Global Video Benchmarks Report from advertising and analytics platform Innovid, nearly half of advertisers leverage advanced video ad formats worldwide, driving a 335 per cent higher engagement rate when compared to standard pre-roll ads. Additionally, the pace of Connected TV (CTV) impression and engagement growth has scaled dramatically with a 67 per […]
Spain’s largest private TV groups, Mediaset and Atresmedia, are predictably suffering a sharp drop in TV ad revenue. In the first quarter of the year, they have seen their profits fall by eight and 24 per cent, respectively. Atresmedia, operator of Antena 3 and La Sexta among other channels, made a €21.7 million profit, down […]