Home » Archives by category » Research » Consumer Behaviour (Page 168)

70% of US web users watch online content

Online media company Burst Media has released the results of a survey covering online video content and advertising. Conducted in early October, the survey of 1,025 online US adults revealed…

Consumers still don’t care about 3DTV

Consumers still don’t care about 3DTV

Despite the ongoing push from TV vendors and broadcasters, people just don’t seem to care about 3DTV. A recent survey conducted by Retrevo.com found that among those who plan to…

20% of TV sets Internet-connected by 2016

The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in a new report from Digital TV Research (DTVR), up…

Broadband, multi-platform video shifting TV viewing habits

Over half (54 per cent) of broadband Internet users watch TV content streamed or on an alternative platform weekly, according to consumer research firm Horowitz Associates. Non-traditional viewing now accounts…

Online video ads beat TV for ROI

Online advertising offers a better short-term return on investment (ROI) and sales impact than TV according to GfK’s Media Efficiency Panel research. GfK, which partnered with Google on the research,…

Sandvine: Entertainment in Post-PC Era

Intelligent broadband network solutions provider Sandvine has released its 10th Global Internet Phenomena Report: Fall 2011, which indicates increased Netflix and OTT services adoption, the market penetration of revenue-replacement applications,…

Tablets replace notebooks for multi-screen TV users

Tablets replace notebooks for multi-screen TV users

TV viewers who use a gadget to surf the web or chat on Facebook while watching TV are migrating away from the laptop and toward the tablet as the preferred…

UK Internet users spend 240m hours per month watching video

In September 2011, the UK Internet population made over 785 million visits to online video websites – an increase of 36 per cent year-on-year, according to analysis from competitive intelligence…

Online video reaches 50% of US population

The latest findings from the comScore Video Metrix service indicate that 182 million US Internet users watched online video content in September for an average of 19.5 hours per viewer.…

Tablet, smartphone users ignore TV ads

People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by the…