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Research: 70% of Brits prefer streaming to broadcast

March 2, 2021

Research from omnichannel sell-side advertising platform Magnite finds almost seven in 10 (69 per cent) UK consumers prefer streaming services to broadcast linear TV (31 per cent).

The study, CTV: The Future Forward, identifies

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Categories: Advertising, Articles, Broadcast, Consumer Behaviour, Markets, Pay TV, Premium, Research, Targetted, VOD

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