Personalized Images solution from ThinkAnalytics
March 31, 2021
Content discovery and viewer analytics solution specialist ThinkAnalytics has unveiled Personalized Images, which recommends personalised images from multiple catalogues on the UI, content carousels and programme guides based on the viewer’s interests and profile.
Personalized Images applies advanced AI techniques and information science to automate the process of selecting the best and most appealing image for each viewer, further boosting engagement and monetisation across all platforms. According to ThinkAnalytics, this further differentiates its market-leading position with even greater functionality and extensive use case library.
Complementing ThinkAnalytics’ Content Discovery Engine, Personalized Images supports images and metadata from a ubiquitous range of sources, including those from customers and third parties. Results from early customer deployments have produced impressive and consistent uplifts of 10 per cent to 15 per cent compared to displaying a single standard image. By dynamically selecting program images, Personalized Images helps to increased viewership, monetise content and increase the number of titles and hours watched per viewer.
“With competition for viewers so intense, video service providers are constantly on the lookout for new ways to drive up consumption on their platforms,” notes Peter Docherty, ThinkAnalytics CTO. “Personalized Images offers a really powerful way to help viewers find highly appealing content to watch. The results speak for themselves with our customers registering viewing uplifts of up to 15 per cent when compared to standard poster images.”