Advanced Television

Forecast: AVoD revenues $69bn by 2029

September 21, 2023

AVoD revenues for TV series and movies will reach $69 billion (€64.7m) by 2029, up by $30 billion from $39 billion in 2023, according to forecasts from Digital TV Research.

The US will contribute 31 per cent to the 2029 AVoD total; down from 40 per cent in 2023 – showing that other countries are growing faster. The US will increase by $6 billion between 2023 and 2029, with China adding about half that amount.

Simon Murray, Principal Analyst at Digital TV Research, commented: “These forecasts are a lot lower than our previous edition due to lower ad growth and as platforms have delayed and/or scaled back their expansion plans. Most hybrid AVoD-SVoD tiers offered will be in developed markets. Few platforms want to risk antagonising the investment community by expanding these services into developing markets where the rewards are lower.”

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