WARC, the global authority on marketing intelligence, has unveiled the results of a study conducted in collaboration with iHeartMedia, the US audio media company, on media consumption and audio investment in the US. The report highlights a divergence between consumption and investment. While 31 per cent of the average consumer’s media consumption is now audio, […]
Viant Technology, a people-based advertising software company and Integral Ad Science (IAS), a global player in digital media quality, have announced an expanded partnership, integrating IAS’s CTV fraud pre-bid solution within the Adelphic advertising software, enhancing CTV fraud protection capabilities for brands and agencies. “Viant’s expertise and CTV scalability uniquely position us to bring this […]
Tappx, an AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, has acquired PlayOn Content, a fast-growth video generation and monetisation platform. The acquisition will create a platform for global publishers which can generate, display and contextually monetise video content. PlayOn Content supports media publishers to maintain video inventory using its proprietary video players. […]
smartclip, the ad tech unit of RTL Group, and rlaxx TV, the Europea AVoD service, have partnered to monetise the linear ad breaks within the rlaxx TV channel-offering across Europe. The cooperation will kick off in rlaxx TV’s core markets including UK and Germany while Spain will join the lineup within the next few months. […]
After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media. Marketers in APAC, are incorporating a mobile-first approach driven by increased opportunities to reach consumers by social and m-commerce, driving up digital advertising budgets in the region to $120 billion […]
ITV and EE have announced a new product placement partnership, with plans unveiled for EE’s latest store opening on Coronation Street. EE is set to become the connectivity partner of the fictional town of Weatherfield, which will also see EE employees and shopping bags integrated into episodes of the long-running soap. The shop facade will […]
Mediaocean, the platform for omnichannel advertising, has announced that it will be partnering with TikTok on technology that will integrate TikTok advertising into Mediaocean’s closed ecosystems optimisation solution (formerly Scope by 4C). The partnership will enable brands and agencies to plan, buy, measure, and optimize TikTok ads alongside other media channels in the Mediaocean platform. […]
LG Ads Solutions has introduced a new smart TV operating system, called River OS, that it says is “built for ultimate personalisation, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features”. The company has multiple OEM (original equipment manufacturer) partnerships in place, through which it plans to ship River OS-powered smart TVs […]
More than half (50.6 per cent) of US consumers prefer using ad-supported video (AVoD) services to reduce or eliminate subscription fees, according to research from multichannel streaming specialist Future Today, and Variety’s Variety Intelligence Platform (VIP+). Similarly, viewers find the ads shown while streaming are considerably more relevant to their interests compared to those shown […]
Thinkbox, the marketing body for commercial TV in the UK, in all its forms, has appointed Anthony Jones as its new Head of Research. He will start the role in early October. Previously, Jones was Head of Insight at the Association of Online Publishers (AOP), where his successes included delivering the ‘Context Matters’ study, which […]