Tremor International, a global player in Video and Connected TV advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximise yield on their digital advertising inventory, has announced a global and exclusive strategic partnership with VIDAA, a smart TV operating system and content platform preinstalled on most TVs […]
Veteran TV executive Lord (Michael) Grade, a former chief executive of Channel 4, is reported to be considering a bid for the UK public service broadcaster, which has effectively been put up for sale by the government. He has also served as chairman of the BBC and executive chairman of ITV. Grade is chairman of […]
Research carried out across the EU5 (UK, France, Germany, Spain and Italy) by omnichannel sell-side advertising platform Magnite reveals that 78 per cent of European audiences watch Connected TV (CTV), making it an essential element of TV planning for advertisers. The report, CTV Is for Everyone: 2021, shows that CTV adoption across households in the […]
After spinning off Universal Music, Canal+ is now Vivendi’s biggest unit and it contributed most of a 10 per cent YoY revenue boost to €2.48 billion for the first nine months of its financial year. Q3 sales were €1.47 billion with a highlight a 35 per cent increase at Studiocanal. Domestic French revenue was €2.29 […]
Spanish TV group Atresmedia, owner among others of Antena 3 TV and La Sexta, has doubled its profit to €79.9 million in the nine months to September versus €39.9 million the same period last year. EBITDA was €120.3 million, up 64.4 per cent versus the same period last year with net revenues increasing by 14.6 […]
MediaRadar data shows that 2021 preseason NFL games generated $41.9 million (€36m) in TV ad revenue, while, to date, regular season NFL games have generated $1.1 billion across six networks in the US: CBS, Fox, ESPN, ABC, NBC, and NFL Network. After a cancelled preseason and interrupted regular season last year, TV ad revenue for […]
WARC analysis of advertising spending forecasts for 100 markets worldwide, and the results of a survey by GWI of more than 715,000 consumers, show that advertiser spend on TV and social media is highly inflated in relation to daily consumption. These findings are by WARC, the international marketing intelligence service, as part of its new […]
RTL Group has announced a partnership with Amobee to strengthen their ad-tech businesses in continental Europe. RTL Group and Amobee will establish a jointly owned sales and services company called TechAlliance, which will combine the ad-tech services of Amobee and Smartclip in Europe. The agreement is subject to regulatory approvals and expected to close in […]
The Digital Media Trends Fall Pulse Survey from consultancy firm Deloitte reveals 84 per cent of consumers are spending more time on online entertainment at home, compared with in-person entertainment outside the home. Eighty-four per cent (84 per cent) of US consumers say they are spending more time on online entertainment activities and less on […]
A poll from data intelligence company Morning Consult reveals that 69 per cent of US adults think ads on streaming services are repetitive and 79 per cent are bothered by that experience. And paradoxically, 51 per cent said they’re bothered by irrelevant ads, but 64 per cent said they find targeted ads to be “invasive.” […]