Discovery Turkey has chosen Admongrel as its strategic partner to deliver addressable advertising services into the connected TV market for its key free to air channels TLC and DMAX. Admongrel has implemented innovative technology into the Turkish market delivering over 2.5 million daily unique households. With a population of more than 80 million Turkey is one […]
American households are cutting the cord on their cable subscriptions more rapidly than previously reported, according to the second Future of TV survey of more than 2,100 US consumers by advertising technology specialist The Trade Desk. The data shows 27 per cent of US cable TV subscribers are planning to cut their subscriptions by the […]
Comscore is to launch Predictive Audiences – what it says is the industry’s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behaviour through privacy-friendly contextual signals. The company explains: ‘The new solution, which delivers scale and precision beyond what is currently available in the industry, will be available in […]
ITV has extended its relationship with Yospace, the server-side ad insertion (SSAI) pioneer, for targeted advertising on live channels in ITV Hub. The companies have together played a fundamental role in developing SSAI technology, having first collaborated in 2011 and providing its first public demonstration for live streams at IBC 2012. The extension runs until […]
Cadent, the advanced TV platform company, has announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global. Cadent has now expanded its automated addressable linear and VoD Advertising Platform into Liberty Global’s Irish footprint, Virgin Media Ireland, with its continental European markets to follow starting in 2021. Cadent and […]
Connected TV insights business App Science has launched with a flagship product – Insights Report – a dashboard for brands and their agencies to audit, plan and measure campaigns with proprietary insights from App Science’s device graph of 300 million mobile devices and 110 million connected TV households. App Science correlates consumer behaviour mobile data […]
Nick Thexton, CTO, Synamedia, has offered his industry thoughts and predictions for 2021. Thexton believes that consumers’ loyalty to content will play a big part in driving demand for business insights. He comments: As consumers we are loyal to content, not platforms. If you’re a Game of Thrones addict the chances are you will follow […]
Multichannel programmer Discovery has revealed details of its SVoD service, discovery+. Declaring the day to be “very special and historic” for the company, President and CEO David Zaslav confirmed the global launch of what it calls a “definitive” non-fiction, real-life subscription streaming service, debuting in the US on January 4th, 2021. The new service will […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, and MediaMath, the independent advertising technology company, have partnered to launch a connected TV (CTV) and video contextual targeting solution for the open exchange programmatic landscape available now globally in MediaMath’s demand-side platform. This capability uses frame-by-frame visual recognition and second-by-second audio processing to […]
Movistar, the Spanish pay-TV service, has launched targeted TV with personalised advertising in partnership with agency Havas Media and brands including Hyundai, Carrefour and True Instinct by Nature’s Variety. Under the initiative, when a household is watching linear channel #0 it will be served with commercials conjured from the composition, tastes and preferences of the […]