Adsfactor, a leading advertising network with an overall reach of 86.6 per cent in Hong Kong has officially launched Adsfactor.TV – its online video network. Adsfactor.TV aggregates premium video inventory from over 50 video publisher and serves rich media enabled pre-roll and in-banner video advertising to enable advertisers to reach their target audience who are […]
A study of over 4,500 advertising campaigns from the last seven years has found that TV advertising remains the most effective form of advertising and creates the most profit for businesses pound for pound. The study found that
Crowd funded ads putting pressure on the FCC as it proposes new net neutrality rules have appeared in Washington DC. The campaign was organised by Reddit co-founder Alexis Ohanian. It urges people to phone the FCC and oppose it allowing telecom firms to charge for prioritised data delivery. The FCC five-member board will decide whether […]
MMS in Sweden will measure advertisement shown on computers, tablets and smart phones from the broadcasters TV4, Modern Times Group (MTG) and SBS Discovery marking the first time the country’s non-linear advertisement viewing figures will be captured by one institute. MTG has four linear free-TV channels in Sweden with corresponding catch up services that are […]
Videology – the video advertising platforms – has received Media Rating Council (MRC) accreditation for its measurement of viewable video impressions. MRC accreditation was based on an audit that assessed Videology’s compliance with MRC’s Minimum Standards for Media Rating Research, applicable IAB Measurement Guidelines, and the Viewable Impression Measurement Guidelines draft recently released by MRC. […]
ITV could charge advertisers as much as £300,000 (€353,000) for a 30-second commercial during World Cup matches featuring England – up to seven times more than the cost to run an ad in a non-England game. ITV, which shares the Brazil 2014 World Cup TV rights with the BBC, is able to charge a premium […]
Rightster, a global video distribution and monetisation company, has announced the launch of Engage. The new service provides rights owners and brands with the ability to leverage premium digital video content to target audiences online at a scale that had traditionally only been associated with television, enabling Rightster to meet clients’ ultimate goal of guaranteed […]
Sky and Johnston Press have entered into a strategic regional advertising partnership. Sky will make available its new product, Sky AdSmart local, to parts of Johnston Press’ extensive sales network. Already available in more than a fifth of UK households, Sky AdSmart tailors what is shown in TV ad breaks according to a household’s location […]
The increasing importance of original digital video for advertisers has been identified by a survey from the Interactive Advertising Bureau (IAB), showing the format is almost as popular as primetime TV for US viewers. The Internet trade body reports that that 52 million adult Americans now watch online video at least once a month, a […]
AOL’s stock dropped more than 20 per cent after the company reported that, while revenue was up 8 per cent in the first quarter, net income fell 64 per cent because of restructuring and other charges. AOL said that its profit dropped to $9.3 million, from $25.9 million a year earlier. Tim Armstrong, the chief […]