blinkx, the ad targeting company, took a real pasting when it recently issued a profit warning. It said it was partly down to the damaging blog from a Harvard academic that cast doubt on the veracity of the company’s audience traffic data. It also said it was down to “industry-wide issues of efficiency and effectiveness”, […]
Twitter has made another acquisition in pursuit of its vision of making advertising across the mobile ecosystem can work better for marketers, app developers, and, it says, most importantly, users, having agreed to acquire TapCommerce, a specialist in mobile retargeting and re-engagement advertising. Writing in the Twitter Advertising Blog, Richard Alfonsi, VP, Global Online Sales, […]
State-owned TV group RTVE has been rescued from bankruptcy by the Spanish government which has injected €130 million into the debt-burdened company through SEPI, an entity that groups all of the state’s public holdings under one umbrella. The president of RTVE, Leopoldo González-Echenique had publicly demanded emergency funds to cover costs as the group, with […]
Members from across the US creative community have commended advertisers for their recent pledge to do more to prevent the flow of ad dollars to pirate sites. In April 2014, lawmakers on Capitol Hill first wrote to the American Association of Advertising Agencies (4As), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau […]
Liberty Global is to hold pan-European review of its £100 million-plus (€125m) media planning and buying division – which is responsible for purchasing TV slots and print space. The review follows the £15 billion buy of Virgin Media last year, and is part of a rationalisation of business operations. Virgin Media is easily Liberty Global’s […]
blinkx Media, the UK media platform, has signed a new international deal with global media valuation platform Integral Ad Science and Nielsen, global provider of information and insights into what consumers watch and buy. blinkx Media will work closely with Integral Ad Science and Nielsen, to ensure the company continues to meet the needs of […]
Twenty-five per cent of French football fans who watch MyTF1 online are using software to skip advertising. Though the World Cup matches generate big TV audiences on TF1’s linear TV channel, they are also being watched in high numbers online. On June 18th, the France-Switzerland match attracted more than 17 million viewers on TF1 and […]
Mike Weatherley, Intellectual Property Adviser to British Prime Minister David Cameron, has published a report – Follow the Money: Financial Options To Assist In The Battle Against Online IP Piracy – which addresses the detrimental impact of illegal websites profiting from advertising. In his capacity as David Cameron’s Intellectual Property Adviser, Weatherley has been keen […]
Discovery Networks Central & Eastern Europe, Middle East and Africa, a division of Discovery Communications, has started to manage the local advertising sales operations for Eurosport in the Romanian market. Discovery’s in-house advertising sales team is now managing spot sales for the channel, as well as the sponsorship packages for Barclays Premiere League, thus offering […]
To gain insight into how consumers view online video content and advertising versus broadcast television, market analysis firm Adroit Digital conducted a study to ask viewers how they approach video consumption and their thoughts on video advertising. The insights gained