Some of Britain’s biggest TV advertisers will be spending heavily on World Cup final ad slots this Sunday. And with the cost of a 30-second spot estimated at up to £300,000 the stakes are high. Unfortunately most brands are aiming their ads squarely at male viewers even though research indicates that 38 per cent of […]
As mobile use by an average US consumer approaches three hours a day, analysts predict mobile will be the third-largest advertising medium by the end of the year. The second quarter of 2014 was no different as mobile users across the globe were captivated watching the latest World Cup news from Brazil on their mobile […]
Advertisers worldwide will spend $545 billion on paid media in 2014, according to a forecast from eMarketer. That figure represents a year over year increase of 5.7 per cent, eMarketer projects, more than doubling a growth rate of 2.6 per cent in 2013. Several factors will drive this year’s growth in total media ad spending […]
Fox Broadcasting continued its attack on Dish Network’s Hopper and Slingmedia technology in the 9th Circuit Court of Appeals, in California. Buoyed by the broadcasting industry’s success in seeing the derailment of Aereo, Fox’s legal team is looking to reverse a lower court’s ruling that Dish’s Dish Anywhere products were legal. Richard Stone of Jenner […]
Russia’s parliament has called for a complete ban on advertising on the country’s cable TV channels. The move is reportedly designed to favour Russia’s own publicly-funded channels. The Russian State, as well as state-backed Gazprom Media, operate the nation’s three main TV channels and these reach a claimed 58 per cent of the population. However, […]
RTL Group, the European entertainment network, has conducted a first assessment of the financial impacts of the Advertisement Tax Act which was approved by the Hungarian parliament on June 11th 2014. The law as amended is expected to become effective in the course of August 2014 and to require first payments by RTL Hungary later […]
The majority of Australian marketing departments are moving their spending away from traditional advertising and towards ‘owned’ channels, according to PwC’s Australian Entertainment & Media Outlook 2014-2018. “The reorientation of marketing spend will have the greatest impact on the media, entertainment, and advertising industries, with deteriorating spending on traditional platforms prompting greater urgency to embrace […]
Facebook is to acquire LiveRail, an advertising technology company that helps companies such as Major League Baseball (MLB.com), ABC, A&E Networks, Gannett, and Dailymotion serve better ads in the videos that appear on their websites and apps. LiveRail is the world’s largest programmatic platform for video publishers, with 170 employees across four offices, hundreds of […]
Viggle, the entertainment marketing and rewards platform, has unveiled Viggle ACCESS, its advertising offering for TV networks and brand partners, providing verified reach to entertainment fans across the Viggle, Wetpaint and NextGuide platforms. Viggle’s properties include the Viggle app, which offers rewards for watching TV, engaging with advertisements or listening to music; NextGuide, a personalised […]
blinkx, the AIM-listed online video advertising company, saw shares drop 40 per cent after it warned that first-half earnings would be lower than forecast. In a statement, blinkx revealed that its performance over the past three months was worse than expected due to “industry-wide issues of efficiency and effectiveness”, exacerbated by “the lingering effects” of […]