Satellite TV and streaming media firm DISH Network has announced a multi-year agreement with network software provider Mavenir to deliver cloud-native OpenRAN software for its new 5G network. DISH, which provides entertainment services via satellite-based DISH TV, as well as streaming services under the Sling TV brand, intends to become a US-wide facilities-based provider of […]
TVSquared, a global player in TV attribution, has been named as MediaMath’s preferred partner for connected TV (CTV) attribution. This partnership enables thousands of advertisers in ths US to attribute actions directly to programmatic CTV campaigns delivered across screens – from smart TVs to digital devices. Through its partnership with TVSquared, MediaMath is providing accountability […]
Research released by GroupM, WPP’s media investment group, offers important insights for marketers about consumer attitudes toward digital marketing. Consumer Trust in Digital Marketing, which surveyed nearly 14,000 consumers in 23 countries, uncovers consumers’ concerns with digital marketing and suggests important considerations for marketing on digital platforms: On average, two times more consumers say TV […]
Wurl, a provider of streaming video distribution and advertising services for connected TV (CTV), has expanded its network to reach 100 million CTVs in nine countries in its first full year of operations. Additionally, Wurl delivered more than 225 million hours of programming and more than 1.2 billion personally targeted ads. Over the past 12 […]
UK television audience measurement body BARB has launched an integration with IPA TouchPoints. This means that all of BARB’s daily audience data can now be analysed by IPA TouchPoints classifications, helping media agencies, advertisers and broadcasters to understand more about viewers through a wider range of behavioural definitions. The data integration has three major benefits: […]
Insys Video Technologies has announced API integration across all of its solutions with AWS Elemental MediaTailor from Amazon Web Services (AWS). Insys Video Technologies provides a range of solutions and services enabling media companies to deliver and play live and recorded videos on any network, while keeping content secure and ensuring high quality. Thanks to […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, and IRIS.TV, a video intelligence platform for broadcasters and publishers, have announced that Comscore’s brand safety and contextual categorisation segments are now available for activation in IRIS.TV’s Contextual Video Marketplace. This partnership represents Comscore’s continued focus on privacy-driven innovation to meet advertisers’ needs for […]
In just two years, connected TV (CTV) platforms have reshaped the digital video advertising landscape, according to Extreme Reach (ER), an asset management solution for TV and video ads. As revealed in the company’s latest Video Benchmarks Report, 49 per cent of all video ad impressions were served to CTV platforms in 2019 – more […]
Sports fans are willing to pay more for streaming live sports, but only if it provides better access to the sports teams and leagues they are interested in, according to the findings of an international survey, commissioned by content and advertising technology specialist Verizon Media, into what fans want from services that let them stream […]
The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services, has announced the release of the HbbTV specification for targeted advertising (HbbTV-TA). The landmark move will set a standard for broadcasters and the advertising industry to create new business models and generate new revenue sources by […]