Connected TV ad delivery and measurement platform Innovid has entered into a definitive merger agreement with ION Acquisition Corp 2, a special purpose acquisition company. The combined company will operate under the Innovid name and will trade on a US national exchange. The transaction is expected to close in Q4 of 2021, subject to approval […]
Video software and data insights platform JW Player has raised $100 million in Series E funding from LLR Partners. The latest investment comes on the heels of record video streaming growth and strong profitability during the previous 12 months. With this financing, JW Player will accelerate product innovation to meet the rapidly changing demands of […]
Video ad management platform Peach has unveiled its new Developer API, which enables partners to build apps and integrations on top of their video advertising platform. The API is designed to automate the integration of ad metadata and video assets via public links, then files are quality checked and distributed to broadcasters and platforms. “There’s […]
Video data platform IRIS.TV has partnered with video advertising platform SpotX to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens. According to IRIS.TV, consumers are increasingly flocking to connected TV (CTV). CTV has been proven to perform better on every advertising performance […]
Content discovery and viewer insight solutions provider ThinkAnalytics has confirmed that its content discovery and viewer engagement platform is fully integrated with Amazon Personalize. Media and entertainment service providers now have a choice of complementary personalised recommendations solutions running on the ThinkAnalytics platform in the AWS cloud for real-time personalised user experiences at scale. Working […]
Ad fraud intelligence and marketing compliance platform Pixalate has launched what it claims is the world’s first Publisher Trust Index, a global approach to quality measurement and monthly rankings of the world’s mobile and Connected TV (CTV) apps, designed to bring unprecedented transparency to the programmatic advertising ecosystem. While traditional ranking systems use a quantitative-based […]
La Liga, Spain’s top-flight football league, and Microsoft are expanding their partnership focused on digitally transforming the sports experience globally. The companies will also collaborate on developing technology solutions to the media and entertainment industry through La Liga’s technology offering, LaLiga Tech. As La Liga’s global Tech and Innovation Partner, Microsoft will help develop new […]
The English Premier League has chosen Oracle as its official cloud provider. In teaming with Oracle, the Premier League aims to increase the excitement surrounding every game through new in-match statistics that provide a deeper understanding of the live action on the pitch. Oracle’s data and analytics and machine learning technologies will deliver these statistics […]
IBM has confirmed the expansion of its AI technology IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage artificial intelligence dynamically to optimise OTT ad creative for improved campaign outcomes at scale, not dependent on traditional advertising identifiers. While compatible with most streaming […]
Google and US Spanish-language content and media company Univision have agreed a new, multi-year, strategic partnership to accelerate growth across Univision’s portfolio of media and content properties, providing solutions that will enable it to build the media company of tomorrow. Google Cloud will help drive Univision’s digital transformation, deepening the media company’s relationships with Hispanic […]