BARB, the UK television audience measurement currency, has rolled out what it describes as a “once-in-a-generation upgrade” in its audience reporting with the introduction of SVoD and video-sharing platform measurement, as first reported last week. In a preview of the type of new data that is now available, BARB has revealed that the most-watched programmes […]
Audience measurement, data and analytics specialist Nielsen is enhancing its national television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes. It says the enhancement to Nielsen Individual Commercial Metrics will help pave the way for true comparability across […]
AVoD service operator Crackle Plus, a Chicken Soup for the Soul Entertainment company, has agreed a new collaboration with entertainment metadata and content ID provider Gracenote. With this agreement, Crackle Plus systems will use Gracenote entertainment metadata and unique Gracenote IDs to make Crackle, Popcornflix and Chicken Soup for the Soul streaming service titles more […]
Analyst firm TDG suggests that its vision of the pay-TV industry evolving through three generations is now becoming a reality, noting that at the recent StreamTV World conference, Amazon announced it was testing data sharing arrangement with Discovery. Limited to Prime Video Channels and Discovery+ in Europe, general manager of Prime Video Channels Europe, Elisabetta […]
Bill Livek, Chief Executive Officer and Executive Vice Chairman of cross-platform media evaluation specialist Comscore, has written an Open Letter to the industry expressing his belief that Comscore is the only measurement currency qualified to successfully take on the challenges of modern media measurement, with the only path forward being measurement built on a foundation […]
LaLiga Tech, the spun-off technology division of Spain’s premier football league La Liga, has marked its official launch by revealing the range of technology solutions it can offer to the global sports and entertainment industry, while also confirming new agreements with World Padel Tour and communications specialist Millicom. LaLiga Tech combines the experience of an […]
IPG Mediabrands, a client-led, consulting-first, community-driven marketing agency, has licensed the Gracenote Inclusion Analytics solution to help advertisers better connect with important but underserved audiences. Through Inclusion Analytics data and insights, Mediabrands will gain new visibility into the gender, race, ethnicity and sexual orientation of talent appearing in popular linear and streaming TV programming. Equipped […]
Customer engagement solutions specialist CSG has reinforced its relationship with Indian OTT streaming service platform ZEE5. Using CSG’s customer data platform, ZEE5 integrates its customer data with a single, unified platform that takes a data-driven approach to create what CSG describes as exceptional customer experiences. Easier and faster access to customer data worldwide generates comprehensive […]
Suggesting the deal simplifies the activation of CTV/OTT plans within omni-channel campaigns by eliminating widespread pain points of sourcing and preparing creative, advertising, analytics and rights management platform Extreme Reach (ER) has formed a partnership with data-driven CTV ad experiences specialist BrightLine to create frictionless workflows as brands race to leverage the new personalised, interactive […]
In a move that accelerates the next evolution of its publisher business and plans to build a global addressable CTV ad platform, digital media quality specialist Integral Ad Science has acquired connected TV advertising platform , in a cash and stock transaction valued at $220 million (€188m). With this acquisition, Integral Ad Science (IAS) is […]