Consumer research from Parks Associates has identified a 'super buying' segment of US broadband households responsible for the overwhelming majority of dollars spent on consumer electronics products. The survey of 2,500 broadband households, found roughly 25 per cent of broadband households spent $2,000 or more on CE products in the past 12 months. This amounts […]
Redback Networks, an Ericsson company that makes video-centric routers, has released results of a nationwide survey in the UK, measuring the popularity of on-demand TV and Internet video. In a survey of 2168 online adults, the Redback sponsored research showed that more than half of UK residents (57 per cent) watch up to 10 hours […]
Annual adspend on mobile search will reach $445 million in 2008 – representing more than 34 per cent of total mobile adspend – before rising to more than $2 billion by 2013, according to Juniper Research. The Juniper reports – Mobile Search and Discovery and Mobile Advertising – found that as operators abandon the 'walled […]
Consumer research from Parks Associates has identified a 'super buying' segment of US broadband households responsible for the overwhelming majority of dollars spent on consumer electronics products. The survey of 2,500 broadband households, found roughly 25 per cent of broadband households spent $2,000 or more on CE products in the past 12 months. This amounts […]
US Satellite customers are still happier with their service than cable, but the wired medium's customer-service-satisfaction numbers are on the rise, driven by smaller operators. The customer-satisfaction scores for most cable and satellite companies were up in the most recent (2008) American Customer Satisfaction Index, with satellite still leading the way. DirecTV was up 1.5 […]
Research from Scripps Networks has shown that US viewers with access to high-definition (HD) television channels watch more television than do non-HD households. However, HD-enabled homes still tune to standard-definition (SD) channels in large numbers, even when HD versions are available. The study suggests that the cable industry practice of segregating HD channels into tiers […]
Research from Scripps Networks has shown that US viewers with access to high-definition (HD) television channels watch more television than do non-HD households. However, HD-enabled homes still tune to standard-definition (SD) channels in large numbers, even when HD versions are available. The study suggests that the cable industry practice of segregating HD channels into tiers […]
The latest Synergy report finds that IPTV equipment sales continue to be driven by upgrades to Carrier networks, especially at the Edge, handling the surge in subscriber and traffic growth. Synergy anticipates Worldwide IPTV subscribers to increase substantially over the next two years and approach close to 40 million IPTV subscribers by 2010. Synergy research […]
The new worldwide IPTV Forecast from MRG confirms that the increased revenues of Telcos and IPTV Operators remain in positive financial territory, and are not negatively impacted by the global turmoil in the credit, oil and housing sectors. The forecast, based on most recently verified subscriber and revenue growth data, shows IPTV subscribers growing from […]
Research from Thinkbox and the Internet Advertising Bureau (IAB) has shown that using TV and online together in advertising campaigns is significantly more effective for advertisers than using either in isolation. Their combined use produces major benefits for advertisers, including increased positive brand perception amongst consumers – some 50 per cent higher – as well […]