ITV is launching a newly upgraded development of its Automated Contextual Targeting (ACT) tool, through a partnership with search intelligence platform Captify. ITV will use Captify’s advanced contextual classification technology to identify certain types of moments, themes and emotions during ITV programmes for advertiser targeting. Developed by ITV’s AdLabs, this next stage of ACT is […]

Vudoo, the content commerce and in-stream checkout specialist, has launched its platform to the international market with the opening of an office in London marking the first step in its global expansion plans. The company has appointed Nathalie Curtis-Lethbridge as its Global Chief Growth Officer and Managing Director for EMEA and North America. The London […]

ThinkAnalytics, specialists in AI-based content discovery, viewer data insights and targeted advertising, has announced the launch of its targeted contextual advertising solution, ThinkAdvertising, on AWS Clean Rooms from Amazon Web Services (AWS), making it seamless for publishers to activate cross-channel audience segments for programmatic advertising. AWS Clean Rooms helps customers and their partners securely collaborate […]

Amplified Intelligence, a source for attention measurement, has partnered with Chalice Custom Algorithms – an AI application backed by TD7, The TradeDesk’s investment arm – to bring together real human attention data and smart bidding technology. The partnership seeks to help media buyers boost ROI and cut wastage by instantly directing ad spend to high-engagement […]

Research by advertising technology provider The Trade Desk reveals that 63 per cent of British adults are open to ads in exchange for free streaming content with 60 per cent subscribing to up to three streaming services. As more viewers continue to shift their viewing habits to content on connected TV (CTV), the research results […]

In recent years, Over-The-Top (OTT) TV streaming platforms have taken the world by storm – from streaming services to gaming sites, these platforms have revolutionised the way we consume content and entertainment. But OTT isn’t just changing the way we absorb media, it’s also transforming the business landscape. With the current number of digital streaming […]

Although the majority of marketers (56 per cent) spend more than half of their time optimising converged TV ad performance, only 40 per cent believe their ad optimisation practices are ‘very good’. This means, despite the time investment, the majority (60 per cent) believe their optimisation efforts fall short. This is according to the findings […]

Vevo, the music video network, and UK broadcaster Channel 4, have released the findings of a joint study, Retaining Trust and Quality in a Sea of Content.  The survey of 1,000 British consumers (ages 16-40 years old who regularly watch video content) identified and quantified the factors that boost the value of ads consumed within […]

Following in the footsteps of its rivals such as Netflix and Disney+, Amazon has confimed that it will soon add commercials to its Prime Video streaming service, unless subscribers pay extra for an ad-free tier. In a company statement, Amazon said: “To continue investing in compelling content and keep increasing that investment over a long […]