NBC Sports Next’s SportsEngine and Pixellot has announced the next phase of their partnership, which will offer enhanced livestreaming opportunities for sporting venues across North America at no cost. The new collaboration between SportsEngine, the industry leader in youth and amateur sports technology, and Pixellot, the pioneer in AI-automated sports video and data solutions, aims to […]
The latest Video Developer Report from streaming infrastructure provider Bitmovin reflects a turbulent economic year for the industry but one that is primed to seize many opportunities for growth in 2024. Opportunities and challenges This year’s Video Developer Report saw advertising (36 per cent) identified as the greatest opportunity for growth by video developers. Additionally, […]
South Korean tech giant Samsung launched its premium Galaxy S24 series smartphones during the Galaxy Unpacked event at SAP Center Arena, in San Jose, US on January 17th. Respondin to the news, Anisha Bhatia, Senior Technology Analyst at GlobalData, the data and analytics company, commented: “Samsung is one of the foremost smartphone companies in the […]
After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – are forecast to attract over half (51.9 per cent) of global advertising spend this year as their […]
New findings reveal that humans can follow a creative brief better than AI. AI is advancing rapidly, and although it’s being used to improve processes in a variety of industries, employees are still seemingly fearful for their jobs. Each month, thousands Google “what jobs will AI replace?” (according to Google Trends) and searches for marketing […]
The Culture, Media and Sport Committee of the UK House of Commons has published the Government response to its second report on connected tech, which highlighted concerns from across the creative industries about allowing the developers of AI to mine private intellectual property for profit without sharing with the original creators. The response confirms that […]
Technology giant Nvidia supplies chipsets for an array of electronic devices including broadcast, gaming, graphic cards and creative devices and now AI models. At CES it announced new chipsets as news emerged that its H20 AI chip will enter mass production in Q2 for use in China and complying with US export rules. The H20 […]
In advance of the Consumer Electronic Show (CES), NBCUniversal has unveiled how it says it is redefining cross-platform, audience-based advertising for the media industry with the full-scale launch of One Platform Total Audience. NBCUniversal’s AI-driven planning and activation technology is the latest evolution within the company’s One Platform offering and will leverage new investments in […]
The Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions 2024. The annual report, authored by Senior Research Associate Nic Newman, is based on a survey of 314 media leaders from 56 countries. The report suggests many media leaders are worried about their prospects in the year […]
Mediaocean, the platform for omnichannel advertising, has released its 2024 Advertising Outlook Report, with all signs pointing to a prevailing focus on innovation and creativity in the new year. Overall, the findings show that despite macroeconomic headwinds holding over from 2023, optimism pervades the advertising industry. Omnichannel marketers, in particular, anticipate an active year, affirming […]