Innovid, an independent advertising platform for the delivery, personalisation, and measurement of converged TV across linear, CTV, and digital, is launching a cookieless cross-device solution that it says effectively matches multiple devices to user interactions with the goal of increasing conversion rate accuracy. Powered by Innovid’s identity framework, Innovid Key, the technology enables marketers to […]
Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87 per cent of whom agree that they see too many of the same ads, according to research by media investment and intelligence company MAGNA’s Media Trials unit in partnership with Nexxen, a unified advertising […]
Omni-channel sell side advertising specialist Magnite has been chosen by Foxtel Media to enable programmatic advertising on VoD platform BINGE’s ad-supported tier BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms. Advertising on BINGE launched in […]
Two in three advertisers using CTV/OTT will increase spending, with an average increase of 23 per cent, according to the 2023 CTV/OTT Advertiser Survey from market intelligence specialist Advertiser Perceptions and CTV/OTT advertising solution Premion. The survey reveals that investment and optimism for CTV/OTT advertising remain high — and increasing expenditure is being driven by […]
Playcent Games, a developer in the CTV gaming industry, dives deeper into the industry with the release of Solitaire and an update on Crazino. Both titles are already available for playing on Amazon Fire TV. Crazino, a social casino game with dozens of slots to try out, has just received a big upgrade on Amazon […]
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced a suite of enhancements to its CTV platform, providing publishers with market-leading technology innovation and unique brand demand while enabling buyers to achieve campaign performance across premium streaming inventory. The company processes well over 1 trillion CTV impressions per month […]
Impression-based TV advertising specialist DISH Media has launched DISH Connected, a solution that allows DISH TV’s live linear inventory to be executed programmatically. This solution delivers real-time, targeted advertisements to Internet-connected DISH set-top boxes, providing advertisers access to DISH inventory in the same manner as a SLING TV campaign. “Marketing dollars continue to shift more […]
Samsung Ads Europe, the advertising division of Samsung Electronics, and digital media measurement, data and analytics software platform DoubleVerify (DV) have noted what they say are “exceptional” results from DV’s new CTV viewability measurement solution on Samsung TV Plus. Samsung’s free, ad-supported streaming TV (FAST) and video-on-demand service achieved a 92 per cent viewability rate; […]
Digital media measurement, data and analytics platform DoubleVerify has released its 2023 Global Insights Report, analysing trends from nearly 5.5 trillion media transactions across over 1,000 customers in nearly 100 countries. The report highlights key digital media quality trends, and demonstrates the need for always-on verification across channels to create the foundation for impactful performance. […]
Integral Ad Science (IAS), a specialist in digital media quality, has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). Accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in CTV environments (applicable to certified traffic only). IAS […]