Advanced Television

CTV

Equativ, IRIS.TV partnership

Equativ, the independent ad platform, has announced its partnership with IRIS.TV — the data platform built for structuring, connecting, and activating video-level data. This marks IRIS.TV’s first full-stack partnership, enabling the use of granular video-level data across Equativ’s advanced ad server, supply, and demand-side platforms (SSP and DSP). Through direct integration, Equativ will create a […]

October 30, 2023

Viant strengthens sustainable foothold in CTV with Direct Access, joins Prebid

Viant Technology, the people-based advertising technology company, has expanded Direct Access, to focus on the largest, premium CTV content owners, who collectively represent over 75 per cent of the addressable CTV market in the US. Direct Access, Viant’s supply path optimisation initiative launched earlier this year, drives cost efficiencies and carbon reduction for advertisers by […]

September 6, 2023

Report: CTV ad investment growing, but restricted

Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television, but a new WARC study finds this steady growth is restricted by its performance credentials and competition from search, social and retail media. WARC Media’s latest Global Advertising Trends report, Connected TV’s next episode, examines advertising investment and consumption patterns […]

August 10, 2023

AdImpact, Inscape partnership

Ad intelligence Software-as-a-Service company AdImpact has agreed a multi-year deal with Inscape, a provider of currency-grade ACR data and the technology division of Vizio Holding Corp. The agreement will combine AdImpact’s advertising intelligence capabilities and proprietary ad catalogue with Inscape’s industry leading ACR data and nationally representative panel (NRP), empowering AdImpact to provide a comprehensive […]

August 10, 2023

Cadent acquired by Novacap

North American private equity firm Novacap has confirmed the successful acquisition of Cadent, a provider of platform-based converged TV advertising solutions. This partnership marks the fourth investment under Novacap’s TMT VI Fund. Cadent has rapidly transformed from an early leader in cable and broadcast aggregation to one of the largest independent platforms for unified audience […]

August 9, 2023

Cookieless cross-device solution from Innovid

Innovid, an independent advertising platform for the delivery, personalisation, and measurement of converged TV across linear, CTV, and digital, is launching a cookieless cross-device solution that it says effectively matches multiple devices to user interactions with the goal of increasing conversion rate accuracy. Powered by Innovid’s identity framework, Innovid Key, the technology enables marketers to […]

July 26, 2023

Research: CTV ad overexposure harm brands, platforms

Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87 per cent of whom agree that they see too many of the same ads, according to research by media investment and intelligence company MAGNA’s Media Trials unit in partnership with Nexxen, a unified advertising […]

July 13, 2023

Magnite, Foxtel Media programmatic ad deal

Omni-channel sell side advertising specialist Magnite has been chosen by Foxtel Media to enable programmatic advertising on VoD platform BINGE’s ad-supported tier BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms. Advertising on BINGE launched in […]

July 6, 2023

Survey: 2 in 3 advertisers using CTV/OTT will increase spending

Two in three advertisers using CTV/OTT will increase spending, with an average increase of 23 per cent, according to the 2023 CTV/OTT Advertiser Survey from market intelligence specialist Advertiser Perceptions and CTV/OTT advertising solution Premion. The survey reveals that investment and optimism for CTV/OTT advertising remain high — and increasing expenditure is being driven by […]

June 29, 2023

Playcent Games releases Solitaire, updates Crazino

Playcent Games, a developer in the CTV gaming industry, dives deeper into the industry with the release of Solitaire and an update on Crazino. Both titles are already available for playing on Amazon Fire TV. Crazino, a social casino game with dozens of slots to try out, has just received a big upgrade on Amazon […]

June 19, 2023