A WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health of the global ad economy. Advertising expenditure by Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix and Tencent in 2021 totalled $46.6 billion (€44.11bn), up 49.4 per cent year-on-year, accounting for 6 per cent of […]
Millions of Brits are leaving themselves open to being scammed by sharing their passwords with online criminals on social media, according to a study from connectivity provider TalkTalk. The study reveals that 43 per cent of Brits say they use personal information such as birthdays, family or pet names when setting passwords. Millions admitted to […]
Music Crowns, the global artist discovery and promotions platform for unsigned and independent music artists, will launch as a separate TV channel on music television platform Stabal TV. The launch of Music Crowns gives Stabal TV a valuable new global streaming outlet for a wider range of content, especially from up and coming musicians. Music […]
As companies look to ramp up their entertainment offerings in the metaverse, adults appear most enthused about virtually attending live concerts, ahead of going to live sporting events and shopping in the virtual reality world, according to a Morning Consult survey. The data is drawn from a survey of 4,420 US adults in March 2022. What […]
As digital media consumption continues to grow, advertising dollars are following fast. According to the IAB Internet Advertising Revenue Report: Full Year 2021 conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media and search. “We fully expected 2021 to be an […]
TikTok’s worldwide ad revenues will triple this year and surpass that of two competitors combined, according to Insider Intelligence’s inaugural forecast on TikTok ad revenues. The Chinese-owned social video app will have more than $11 billion (€10bn) in ad revenues in 2022, with more than half coming from the US. Worldwide TikTok’s worldwide ad business […]
Virgin Media O2 has launched a multi-million pound integrated brand campaign to drive awareness for its joint proposition, Volt. Running throughout the UK for the next five weeks across multiple touchpoints, the campaign aims to demonstrate how Virgin Media and O2 are ‘Better, connected’ by giving customers more and supercharging the nation’s connectivity. ‘Volt,’ the […]
At the BAFTA Games Awards on April 7th, Returnal won Audio Achievement, Best Game and Music, and Performer in a Leading Role for Jane Perry, winning her first BAFTA. Two games won two BAFTAs each: It Takes Two won Multiplayer and Original Property, and Ratchet & Clank: Rift Apart won Animation and Technical Achievement. Kimberly […]
Results from the Kagan year-end 2021 Germany Consumer Insights survey show a substantial spike in online subscription video use last year, with overall SVoD use climbing 9 percentage points over 2020 to 81 per cent. Use of Amazon Prime Video, the most widely used SVoD service among respondents in Germany, reached 52 per cent at […]
More than a third of UK internet users are unaware that online content might be false or biased, according to research from media regulator Ofcom. Every minute sees 500 hours of content uploaded to YouTube, 5,000 videos viewed on TikTok and 695,000 stories shared on Instagram. Given the sheer volume of information at the touch […]