More than half (50.6 per cent) of US consumers prefer using ad-supported video (AVoD) services to reduce or eliminate subscription fees, according to research from multichannel streaming specialist Future Today, and Variety’s Variety Intelligence Platform (VIP+). Similarly, viewers find the ads shown while streaming are considerably more relevant to their interests compared to those shown […]

Wurl, a specialist in powering streaming TV, has named Ingrid Mariotti to the newly created role of Director of Business Development, Streamers. She is charged with optimising current partnerships with video streaming platforms, as well as signing on new video streaming platforms for Wurl’s distribution, monetisation and advertising services. Mariotti reports to Wurl SVP of […]

Rakuten TV has sagreed a deal with Alchimie to provide a range of themed channels to the platform. The rollout of new channels under the new agreement continues Rakuten TV’s expansion of free ad-supported streaming television (FAST) channels. The channels will be rolled out progressively, starting with eight channels; HUMANITY, Luxe TV, MMA TV, Big […]

DistroTV, the independent free ad-supported streaming television platform, continues to expand its content offerings with DistroTV Desi. The new offering consists of 15+ premier Southeast Asian channel content for free – no subscription or registration necessary. This bundle is available across the US, UK, Europe, and Canada and offer viewers a variety of diverse content […]

According to research from analyst firm nScreenMedia, the US free ad-supported streaming TV (FAST) industry is locked into a virtuous cycle. Expanding audiences attract more and better content, attracting more advertisers, and driving up ad values. And, in turn, the growth in content attracts more viewers. This market dynamic will drive ad revenue earned by […]

Wurl, a specialist in powering streaming TV, has reported a 38 per cent increase in revenue in Q2 2021 over Q1 2021. All key areas driving its business – content, viewers, viewing time and ad impressions – rose significantly, enabling Wurl revenue to grow threefold over Q2 2020. In Q2, Wurl launched over 274 new […]

AccuWeather NOW, the streaming service from AccuWeather, is now available on The Roku Channel, the home for free content on the Roku platform. The Roku Channel’s users can now access AccuWeather’s forecasts as well as 24/7, continuous daily programming, dedicated to all things weather, including extreme and natural events, global forecasts, climate and weather-related news […]

Global music video platform, XITE, and Samsung have announced XITE’s first ad-supported linear distribution deal in North America. Partnering with Samsung, XITE will launch four music video channels on the Samsung TV Plus service. XITE’s Rock On and Just Chill channels have already launched, with two additional channels to be announced at a later date. […]

Rakuten TV, the European VoD platform, has added a selection of food and culinary focused channels to its current portfolio. With the addition of Bon Appétit, Tastemade, Brindiamo!, L’Atelier des Chefs and iFood.tv the latest acquisitions further enhance the content offering in partnership with  number of European content creators and media groups. Rakuten TV now […]

Redge Media, the comprehensive technology platform for building online TV, has been verified as compliant with IAB standards for EU GDPR regulations. The platform implements Transparency & Consent Framework (TCF 2.0) guidelines and acts as Consent Management Platform (CMP). The IAB Framework assures transparency and greater control over personal data within AVOD / FAST services. […]