Advanced Television

Gen Z

Insight TV announces new hire; record growth

Insight TV, the millennial-focused global channel and content producer, has announced a series of new hires following a record year of growth in 2021. To support Insight TV’s growing content needs, the company promoted former Executive Producer, Originals and Development Michael O’Connor to the new position of VP of Production and Content, taking on responsibility […]

February 7, 2022

Research: Latinx viewers demand better representation

With conversations about race, cultural diversity, and inclusion front and centre in society, Latinx audiences expect to see even more diversity now in media than ever before, according to Horowitz Research’s latest FOCUS Latinx: Consumer Engagement 2021 report. Two thirds (64 per cent) of Latinx consumers surveyed feel the media plays a big role in […]

January 26, 2022

Survey: More viewers to watch Winter Olympics via highlights

Ahead of the Winter Olympics in Beijing, GWI, an audience insights company, surveyed a total of 10,266 consumers. Aged 16-64 across nine markets (UK, US, France, Germany, Italy, India, Brazil, Japan and China). The research, which used a mixture of GWI Zeitgeist from this month and GWI Sports datasets, revealed: Appetite for the Winter Olympics […]

January 25, 2022

ViacomCBS partners with Wattpad Webtoon Studios

ViacomCBS International Studios and Wattpad Webtoon Studios, the global entertainment and publishing arm for Webtoon and Wattpad, have announced a global partnership to source emerging content and creatives from around the world to develop a slate of original series based on hit Wattpad and Webtoon stories. Under the deal, Wattpad Webtoon Studios and ViacomCBS International […]

December 8, 2021

Survey: US adults value audio quality

Findings from a new survey of US adults (18+ or older) who regularly listen to music, commissioned by immersive entertainment experiences specialist Dolby Laboratories, indicate that many, particularly Gen Z, have recently discovered iconic songs and artists from past decades for the first time while others are rediscovering songs from their past. The research revealed […]

December 6, 2021

Research: Gaming now above TV in Gen Z interests

GWI, a supplier of audience insights, has shared the findings of its report, Connecting the dots 2022. The research focuses on changing consumer attitudes and how their behaviours will shape the year ahead. The report is compiled through the continuous collection of survey data throughout 2021, by GWI, from 700,000 interviews across 47 countries. It […]

November 18, 2021

Study: US family SVoD adoption emotionally-triggered

Findings from consumer intelligence firm The Family Room’s inaugural study, The Emotional Triggers of Family SVOD Adoption, identify the key emotional triggers for SVoD usage by the world’s largest SVoD subscriber base: families. According to the company, studies to date have explored the budgetary or content-related aspects of SVoD adoption, but this is the first […]

October 27, 2021

Survey: 84% US consumers take SVoD

The Digital Media Trends Fall Pulse Survey from consultancy firm Deloitte reveals 84 per cent of consumers are spending more time on online entertainment at home, compared with in-person entertainment outside the home. Eighty-four  per cent (84 per cent) of US consumers say they are spending more time on online entertainment activities and less on […]

October 20, 2021

Study: Millennials seek social ads detail

Social media ad solutions and shopping experiences platform StitcherAds has revealed the results of a study on how social media advertising influences purchasing habits across generations, analysing 500 US-based respondents, ages 18 and over. Among the key findings:. Gen Z and Millennials Drive the Push for ‘Buy Now, Pay Later’ on Social  When asked if […]

September 30, 2021

Research: Americans moving away from TV binging

Attest, a consumer research platform, has released its third annual US Media Consumption Report and the findings point to more seismic shifts in what American eyes and ears are tuning into in 2021. For brands trying to navigate the second coming of the ‘Roaring 20s’, a digital ad spend boom, and a general fatigue for […]

September 21, 2021