India’s online video industry generated an estimated $1.4 billion (€1.1bn) in revenue in 2020 with advertising contributing 64 per cent and subscription 36 per cent, according to a report by Media Partners Asia (MPA). While there are close to 60 platforms operating in the market, the top five platforms – YouTube, Disney+ Hotstar, Netflix, Amazon […]
Disney+ Hotstar has collaborated with MediaMath, a Demand-Side Platform (DSP) that delivers accountable, and performant advertising technology for brands to buy addressable media. This association enables advertisers and agencies to measure reach and frequency on OTT programmatic inventory in a brand-safe environment. With this offering, brands can purchase premium inventory through Programmatic Guaranteed (PG) and […]
Based on September 2020 results, analyst firm Digital TV Research expects five global platforms to have 678 million paying SVoD subscribers by 2025. Disney+ will add 112 million subscribers between 2020 and 2025 to take its total to 194 million. Netflix will increase by 73 million subscribers; revealing strong growth even for the longest established […]
India is planning tough regulations on Netflix, Hotstar, Amazon Prime Video, Disney+ and the other OTT players operating in the country. Currently the OTT broadcasters can operate free of restrictions, but the new regulations will see the streamers fall under the supervision of the country’s Ministry of Information & Broadcasting. Eight existing OTT operators had […]
StarHub has announced a new collaboration with Hotstar, India’s leading video streaming app – the first in Southeast Asia. The launch marks the sixth OTT partnership on the new StarHub TV+ service, following earlier tie-ups with Netflix, HBO GO, TVBAnywhere+, BBC Player and, beIN Sports COnnect. With that, StarHub TV+ customers now have the widest […]
Asia Pacific will have 467 million SVoD subscriptions by 2025, up from 267 million in 2019, according to the Asia Pacific SVOD Forecasts report from analyst firm Digital TV Research. China will contribute 279 million SVoD subscriptions in 2025 – or 60 per cent of the region’s total. India will supply a further 66 million […]