As SVoD services in the US mature, pricing and bundling are key to retention, according to a report by Ampere Analysis. Newer platforms (including Disney+) tend to have higher levels of both sign-up and churn as they rely more heavily on individual title launches, while established SVoD platforms’ sign-up and churn rates are much more […]
Waymark, a pioneer in using artificial intelligence to speed up and scale up video production, has announced the inclusion of its platform in the creative directories of both Hulu and Roku. Small and medium-sized businesses can now access Waymark through the ad managers of both major streaming platforms to create video advertisements. Waymark is using AI to […]
Parks Associates has released its updated list of the top 10 US subscription OTT video services, based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker. The research firm reports that 83 per cent of broadband households have at least one OTT service, with 23 per cent adopting nine […]
Hulu users, including paid subscribers and unpaid users, are less likely to turn to the service for viewing network TV shows than they were in previous years, according to data from Kagan’s US online Consumer Insights surveys. Results show that the decline of users indicating they most enjoy prior seasons of network TV series on […]
A combined offering of Disney+ and Hulu would account for the largest share of the 100 most popular titles of any US SVoD service, according to a recent study by Ampere Analysis. At approximately 30 per cent, the player would enjoy a comprehensive lead on Netflix’s 23 per cent. Among these titles are shows from […]
Time spent watching television climbed for the second consecutive month in the US during October according to The Gauge, Nielsen’s monthly total TV and streaming snapshot. The 2.2 per cent monthly increase in TV consumption was underpinned by the nearly 10 per cent jump in broadcast viewing compared to September, bringing the category up to […]
Premium streaming service Hulu is adding 14 new channels to its Live TV line-up including Hallmark Channel, The Weather Channel, TheGrio Television Network, Comedy.TV, and six channels from music video network Vevo. The additions bolster Hulu + Live TV’s offering, providing viewers with a full, live and on-demand TV experience. The subscription now includes more […]
The Walt Disney Company has reported earnings for its fourth quarter and fiscal year ended October 1st 2022. The Disney+ streaming service now has 164.2 million global subscribers, an increase of 12.1 million on Q3. However, Disney warned executives in a conference call that growth is expected to slow in the fiscal first quarter. Across […]
Streaming services may be heading into tougher times, according to a TMT Intelligence Report. Not only is the competition fierce and cost of acquiring and producing content high; subscribers may be nearing their limit with how many subscriptions they carry and what they spend. To gain more insight into the state of the market, J.D. […]
Connected entertainment specialist VIZIO has introduced My Watchlist, a new feature that allows viewers to add their favourite TV shows and movies from different streaming services into one central location on VIZIO SmartCast TVs. Adding shows and movies to My Watchlist is as easy as searching for a title, actor or selecting the ‘+ Watchlist’ […]