Social media ad solutions and shopping experiences platform StitcherAds has revealed the results of a study on how social media advertising influences purchasing habits across generations, analysing 500 US-based respondents, ages 18 and over. Among the key findings:. Gen Z and Millennials Drive the Push for ‘Buy Now, Pay Later’ on Social When asked if […]
WAVE.tv, the ports and entertainment company, is now available on Atmosphere, the streaming TV service for businesses, the companies announced today. Already a top sports partner to Snap, Facebook, TikTok, Instagram, and YouTube, this deal significantly expands WAVE.tv’s distribution footprint to reach Atmosphere’s 25M monthly viewers. Atmosphere’s streaming platform, which is specifically designed for viewing […]
To measure people’s awareness of their phone use, gaming site Solitaired recently surveyed 667 iPhone users, asking them to guess how much time they spend on their phones, then had them send documentation of their actual usage data, courtesy of their iOS Screen Time dashboards. On average, respondents guessed they spend 25 hours and 54 […]
Findings from the Future of Audience and Revenue Study from AI-driven audience engagement and sales intelligence solutions provider Futuri, with SmithGeiger, reveal tectonic shifts in how Americans perceive, consume and pay for media content, as well as media executives’ predictions for the sector and confidence in their ability to meet emerging challenges. The study explored […]
After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media. Marketers in APAC, are incorporating a mobile-first approach driven by increased opportunities to reach consumers by social and m-commerce, driving up digital advertising budgets in the region to $120 billion […]
Following a weekend of record-setting metrics, WWE delivered the most-viewed and highest-grossing SummerSlam PPV in the company’s history. The 34th SummerSlam event took place on August 21st at the Allegiant Stadium in Las Vegas in front of a capacity crowd, and saw both Becky Lynch and Brock Lesnar make their returns after long absences. Performance […]
After a bumper summer of sport, EE has revealed how customers used its mobile network to watch all the action, from Great Britain bringing home 65 medals from the Tokyo Olympics and Gareth Southgate’s England side reaching the Euro 2020 final, to the 2021 Grand Prix and Super Cup. Olympics – Some 90 per cent […]
Netflix and UNESCO (United Nations Educational, Scientific and Cultural Organization) have partnered to celebrate India’s rich cultural heritage. Over the next year, a series of short videos themed ‘One Country, Incredible Diversity’ will shine a light on India’s cultural journey, including monuments, living heritage, performing arts, social practices, rituals and festivals such as Dussehra, Diwali […]
Short form video-sharing platform TikTok is trialling a new vanishing clips feature similar to functions already available on Snapchat, Facebook and Instagram. TikTok Stories will allow users to see content posted by accounts they follow for 24 hours before they are deleted. It follows news that WhatsApp is rolling out a feature for users to […]
AccuWeather has announced it will launch a video streaming product later this summer branded AccuWeather NOW. The streaming offering will feature 24 hours of continuous daily programming, dedicated to all things weather, including extreme and natural events, global forecasts, climate and weather-related long- and short-form documentaries from across the US and around the world. “Our […]