Advanced Television

la rams

Data: Super Bowl streaming 1min delayed

Phenix, a provider of real-time video streaming solutions, has reported that US streaming platforms, such as NBC Sports, Peacock, Hulu and YouTubeTV, were lagging behind the action on the field during the 2022 Super Bowl between 50 and 60 seconds. And when measuring the time difference between the same stream, there was up to a […]

February 17, 2022

Data: Crypto beats Amazon in Super Bowl coverage

Brands once again poured huge amounts if money into the Super Bowl in search of high-profile boost both during and after the event. According to data from Signal AI — which evaluates more than 5 million news sources daily – the fledgling cryptocurrency industry claimed the top spot in post Super Bowl coverage across top-tier […]

February 17, 2022

Data: Super Bowl ads reached 106m viewers

According to results from’s second-by-second cross-platform measurement, Super Bowl LVI, which ran from 6:33-10:09 ET on February 13th, drew an average minute audience of 121 million viewers. Americans tuned in to watch the LA Rams defeat the Cincinnati Bengals on NBC, Telemundo and Peacock, in homes and public venues across America. Full Game Insights: […]

February 16, 2022

Data: Over 25% of US homes watched Super Bowl LVI

Samba TV, the global provider of omniscreen advertising and analytics, has released US linear television and streaming viewership data from the February 13th LA Rams vs Cincinnati Bengals Super Bowl. The viewership data from Samba TV’s device footprint found that this year’s championship game scored significant viewership increases from 2021. Some 36 million US households, […]

February 15, 2022

Disney confirms NFL Sunday Ticket bid

Disney CEO Bob Chapek has confirmed that the company, via its ESPN sports network, will bid for the NFL Sunday Ticket rights – the American football league’s subscription package that allows fans to watch out-of-market games.  According to reports, the Sunday Ticket rights could fetch $2.5 billion per year, as ESPN faces competition from the […]

February 11, 2022

CBS Sports HQ deploys PORTL holoportation

CBS Sports HQ is using PORTL to beam players, coaches and other VIP guests from Radio Row to the hosts for interviews at its rooftop desk overlooking Los Angeles. It is the first time the holoportation device has been used in a sports broadcast. PORTL allows people to be beamed anywhere, for life-sized interactions in 4K. […]

February 10, 2022

Research: 62% Americans plan to watch Super Bowl

Attest, a consumer research platform, has revealed how Americans will take in this year’s Super Bowl. With last year’s Super Bowl clocking in at 96 million viewers, the lowest since 2007, the research from Attest finds the majority of Americans (62 per cent) plan to watch the game this year. Just 13 per cent of […]

February 9, 2022

Survey: 42% watch Super Bowl specifically for ads

Ahead of Super Bowl LVI, Advocado has released a survey detailing American media consumption and brand engagement behaviour following TV ad exposure. Nearly half of individuals (49 per cent) use two or more screens while watching football, and 69 per cent use a second screen – typically a mobile device or laptop – after seeing […]

February 4, 2022

NBC: “Super Bowl LVI ad spots sold out”

Ahead of NBC Sports’ presentation of Super Bowl LVI in the US on February 13th, NBCUniversal has announced that Super Bowl LVI is officially sold out of every in-game unit across NBC, Telemundo and all digital platforms including Peacock, with only a handful of pre-game spots remaining.  “The NFL has never been stronger and has […]

February 4, 2022

Survey: US sports viewers frustrated with ‘live’ streams

US sports viewers are frustrated with latency issues when watching a ‘live’ sporting event according to research conducted by Phenix, When shown a video that depicts delays at various intervals compared to the live feed at the stadium, US sports viewers were frustrated with the delays in the stream while watching the game. Of those […]

January 26, 2022